1 / 1

Hood - $8 million Across hood of car, drivers chest and TV panel

With revenue topping out at over $3 billion a year, NASCAR is the hottest marketing vehicle in sports today. Sponsors are using stock cars as moving billboards, strategically placing logos on them for maximum TV exposure. But does the value out weigh the cost ?. Hood - $8 million

dian
Download Presentation

Hood - $8 million Across hood of car, drivers chest and TV panel

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. With revenue topping out at over $3 billion a year, NASCAR is the hottest marketing vehicle in sports today. Sponsors are using stock cars as moving billboards, strategically placing logos on them for maximum TV exposure. But does the value out weigh the cost? Hood - $8 million Across hood of car, drivers chest and TV panel Roof and Doors Car’s number No ads permitted Top of Trunk $1 million Annual revenue from licensed products B – Post $125,000 $3 B $2 B C – Post $500,000 $1 B $700 M $80 M Rear Quarter Panel - $750,000 Lower Quarter Panel $50,000 Front Quarter Panel $1 million 90 95 99 04 09 Front Fender $75,000

More Related