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With revenue topping out at over $3 billion a year, NASCAR is the hottest marketing vehicle in sports today. Sponsors are using stock cars as moving billboards, strategically placing logos on them for maximum TV exposure. But does the value out weigh the cost ?. Hood - $8 million
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With revenue topping out at over $3 billion a year, NASCAR is the hottest marketing vehicle in sports today. Sponsors are using stock cars as moving billboards, strategically placing logos on them for maximum TV exposure. But does the value out weigh the cost? Hood - $8 million Across hood of car, drivers chest and TV panel Roof and Doors Car’s number No ads permitted Top of Trunk $1 million Annual revenue from licensed products B – Post $125,000 $3 B $2 B C – Post $500,000 $1 B $700 M $80 M Rear Quarter Panel - $750,000 Lower Quarter Panel $50,000 Front Quarter Panel $1 million 90 95 99 04 09 Front Fender $75,000