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Sparkling Consultancy

Sparkling Consultancy. Beiyun Song Claire Stolz Edouard Nomico Elli Aroyani Miao He Yuhui Zhao. Market 13 production workshops an international logistics centre more than 300 exclusive shops more than 50 countries. Finance Sales increased 4% Operating income increased 9%

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Sparkling Consultancy

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  1. Sparkling Consultancy Beiyun Song Claire Stolz Edouard Nomico Elli Aroyani Miao He Yuhui Zhao

  2. Market 13 production workshops an international logistics centre more than 300 exclusive shops more than 50 countries Finance Sales increased 4% Operating income increased 9% Net income increased 30% Debt reduction and gearing less than 60% Overview

  3. Analysis • Customer • high net-worth individuals • consumers have a keen eye for fashion and trends • Japanese the most important buyer segment

  4. SWOT • Strengths • Good image • Lower Cost of production • Stronger Financial position • Good Collaboration • Opportunity • Potential Asian market • Weaknesses • Low innovation  Forgery • Threats • Volatile Exchange rate • Emerge of others brands • Trade barriers • Grey Market in some countries

  5. Problem Definition How does LV beat the largest competitor--GUCCIand prevent brand forgery?

  6. Competitors PRADA DIOR BURBERRY GUCCI FENDI CHANEL CARTIER

  7. Sales Comparison

  8. Louis vuitton Wallet Suitcases luggage Accessories of journey Bag business Hand bag Dress handkerchiefs Diary Sports bags Belt Gucci Handbag Luggage Wallet Belt Product category

  9. Financial highlights

  10. LV vs. GUCCI • More product category • Higher price • Stronger image • Lower patent protection • Fewer distribution • Even serious fake problem

  11. Fake • Counterfeiting - serious crime • E-shopping • Zero tolerance policy • www.eLUXURY.com • Global assault on fake products

  12. Implementation Plan • Innovate the product • Expand the distribution • Strengthen the patent protection (USPTO in the USA, TUKPO in the UK, WIPO.) • Sign the agreement on cleaning Counterfeit Louis Vuitton with local government. • Keep the long-term relationship customers.

  13. End of Presentation Thank You!!

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