The Venetian Cluster for Air Conditioning and Industrial Refrigeration

1. ADC Project Meeting Unaway Hotel Bologna, Italy, 18 January 2011 Roberta D’Orazio, Cluster Coordinator The Venetian Cluster for Air Conditioning and Industrial Refrigeration

2. Air Conditioning and Industrial Refrigeration is, in Veneto, a high-tech production that highlight the ability of this territory to develop productive “niches” of great value. The first settlements in the region date back early 60s and evolved through the 70s, when these local companies became exporters. This productive niche represents a product and service system involving large companies and small business. HVAC and Refrigeration in Veneto

3. Two macro areas of production. Air conditioning. Commercial and industrial refrigeration. HVAC and Refrigeration: common features • One common technological layout.

4. HVAC and Refrigeration in Veneto Now-days it counts for 40% out of all European production. 28.25 Manufacturer commercial/industrial cooling and HVAC equipment. Eu 25 I Veneto 27.51 Manufacturer domestic appliances. Data Source: Ocse (Europe), Unioncamere (Italy)

5. HVAC and Refrigerationin Veneto A total of 722 productive units. Units are distributed locally, in areas with high industrial specificity. Domestic/Commercial Refrigeration These areas show strongly interconnected local supply chains. HVAC Technology Advanced Components/Services

6. Productive Units Ateco class 2923: HVAC and cooling systems Ateco class 2971: Domestic appliances Manufacturer domestic appliances Manufacturer commercial/industrial cooling and HVAC equipment Source: Unioncamere

7. Background Clear identification of a regional based productive sector. Clear identification of a provincial based System- Territory (PST). Definition of a three years Strategic Action Plan for industrial development – Cluster Development Plan (CDP). Plan of investment to sustain proposed CDP activities.

8. The Cluster The Venetian Cluster for Air Conditioning and Industrial Refrigeration was founded in 2003. The Cluster gathers today a total number of 110 companies with high technological background and world market leadership, distributed through the Region. 11 public organization support the cluster.

9. New strategy for growth For all these companies, be a member of the cluster means: Be one actor for local economic development. Become partner of local institutions. Apply strategy for repositioning and process reconfiguration. Develop strategic/integrated projects. Joint risk undertaking. Sharing of efforts/resources. Improve the capability to attract public funding. Offer a contribution to local policy maker for industrial development

10. Companies Logo(s)

11. Key figures Number of companies per province Source: Refricold scarl

12. Key figures Unit distribution/ size < 100 employees Unit distribution/ size > 100 employees Source: Refricold scarl

13. Key figures Unit present vs Unit members Source: Refricold scarl

14. Institutions

15. Productive categories

16. Impact Refrigeration HVAC Plant installation and management Technical consultancy Mechanical components Other Control systems Electrical components Refrigerated transport Source: Refricold scarl

17. Structure/Relationships Air Conditioning Equipment Refricold Scarl Industrial Refrigeration equipment Local Market Commercial Refrigeration apparatus Global Market Renewable Energy Venetian Cluster for Air Conditioning And Industrial Refrigeration Advanced high energy- efficiency and low environmental impact solutions Mechnaical components Electronics components Plant installation and Management Accessories for conditioning and refrigeration • GDO • Construction Source: Refricold scarl

18. Governance Scientific Committe Technical Secretary Refricold Scarl Technical Committees Strategic Projects Cluster Coordinator Cluster Network Board R&D, Norms Regulation Marketing Training Human Capital ITC Supply Chain Source: Refricold scarl

19. Management The management approach considered for the CLUSTER is based on a hierarchy and leading roles involving five dimensions: Dimension 1 The Cluster Dimension 2 Il “Rappresentante del Distretto” Dimension 3 Refricold scarl Dimension 4 The Technical Committes Dimension 5 The Scientific Committee

20. Mission • Corporate • Strategy • Network • Value • Innovation

21. Scenario The companies Identify three broad groups of technical skills that represent the present/future scenario for strategic planning with impact on local economic development. Cold Food Chain Ecobuilding Equipment

22. Methodology

23. Portal Creation of the regional observatory Development of the Metalaboratory R&D projects Supermarket A++ High energy efficiency prototypes New concept for reducing noise/environmental pollution Projects

24. Metalaboratory Internal Laboratories External Laboratories • Technical services. • Integrated offer. • Local environment. • Business development. Refricold Scarl SERVICE USERS

25. Supermarket A++ Design and development of a new concept for a high energy efficient supermarket with integration between refrigeration and air conditiong systems. Concept Design Development Demo/Pilot 2008 2009 2010---

26. Cluster evolution

27. Future Plan Become a Glocal cluster. Push towards strategic innovation. Intangible asset. Corporate strategy Climate change. Technology development Put SME networks central.

28. Thank You Roberta D’Orazio refricold@confindustria.pd.it