1 / 47

Smarthealth Medical Services 聰健醫療服務

Smarthealth Medical Services 聰健醫療服務. About SmartHealth. SmartHealth is a full services integrated medical sales and marketing company. A niche Medical Sales and Marketing practices, i.e. small yet professional team

didina
Download Presentation

Smarthealth Medical Services 聰健醫療服務

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Smarthealth Medical Services聰健醫療服務 SmarthHealth Medical Services

  2. About SmartHealth • SmartHealth is a full services integrated medical sales and marketing company. • A niche Medical Sales and Marketing practices, i.e. small yet professional team • One of the few Medical & Health Care Sales, Marketing practices and providing comprehensive Sales and marketing Solutions • We offer services that help medical business retain & grow profitable customer relationship. • Some of our smartHealth Marketing Solutions, including strategic planning, Marketing Analysis, Sales Plan, Health Seminar / Workshop & others health care services etc.. SmarthHealth Medical Services

  3. Business • Source • Medical Escort (Private Ambulance Escort) • In-house Clinic • Medical Tourism • Physical Check up • Corporate / Broker / Insurer/ TPA • Health Talk • On site screening • Promotion • Advertising or Media • Referral • Existing Clients • Media / Promotion / Advertising SmarthHealth Medical Services

  4. Our Team SmarthHealth Medical Services

  5. SmarthHealth Medical Services SmarthHealth Medical Services

  6. SmarthHealth Medical Services

  7. Business ~ Physical Exam • Insurer • Panel Doctor • Pre-insurance examination • Product • Wellness Day • (Health Talk + On-site screening) • Broker / Corporate • Executive Plan + Wellness Day • Estate & Hotel Promotion • Same as above SmarthHealth Medical Services

  8. Business ~ Referral • Insurer • Agency Referral Program • Corporate • Employee Benefit Program • TPA • E.g. ISOS, IPA • Mainland China Patient • Patient Referral Program SmarthHealth Medical Services

  9. Our Services Offer.. • Package Design • Market Comparison • Market Evaulation • Insurer / Clinic Panel Doctor ~ Application • Insurer • HSBC, Blue Cross, AIA, Manulife, Zurich, ING, Prudental etc.. • Clinic • QHMS, UMP, HMMP etc… • Broker / Corporate ~ Services arrangement • Wellness Day • Health Check Package • Referral Program • Insurance Agency, Corporate & Broker SmarthHealth Medical Services

  10. Scope of Services • Health Screening • Gynaecological Check Up • Premarital Check Up • Vaccination • Specialist Referral • Hospital Admission • Medical Marketing Consultation Services • Corporate Wellness Program • Health Seminar SmarthHealth Medical Services

  11. Cases Broker : On-site Screening Program • Sold to International Broker 2010 • More than 300 On site screening test + 10 Health Talks with Globalization Corporate • E.g. Apple, PCCW, Maersk, DAMCO and HK SFC etc.. • Insurer : Health Talk • AIA New Product Launch ~ 2010 • Hospitalization product for High-end customer • More than 1600 agents to attend • Bank : Promotion • Citibank Green City Program • American Express Bank: Centurion & Platinum, Bonus Point Reward Program SmarthHealth Medical Services

  12. Our Background ~ Medical • Hospital Experience: • Sales and Marketing in 2 hospitals • Health Assessment, Inpatient and Outpatient Billing • Health Care Centre Setup: • Panel Doctor Group, Health Check & Referral • Insurance Industry: • Claims, CS, Broker, MDRT Services & PA • Medical Evacuation & Int’l Medical Insurance Community SmarthHealth Medical Services

  13. Our Qualification • MBA ~ Australia • Major in Finance and Marketing • Insurance • FLMI ~ USA • ACS • AIAA SmarthHealth Medical Services

  14. Reference … SmarthHealth Medical Services

  15. Promotion Services SmarthHealth Medical Services

  16. Bank Promotion Services • Bank: • HSBC, Citibank, AE, BOC & Standard Chartered etc… • Target of Customers • Platinum, Centurion & others Credit Card Holders • Type of Services: • Special discount offer (e.g. 10% ~ 15%) or Bonus point reward (e.g.5% or 10% extra bonus Points) • Function: • Guest Seminar / Health Talk / Workshop • Bank Promotion Period: • 3 months /6 months or 1 year SmarthHealth Medical Services

  17. Bank Promotion Services • Key Objectives • Build Brand Awareness & Preference • Stimulate high-ticket visit • Foster repeated purchased & repeated visit • Groom long-term loyalty of quality customers • Comprehensive Product Range • Affluent segment • Mass segment • Segmented product SmarthHealth Medical Services

  18. Scope of Long-term Strategic Partnership Target Audience : (Example / Citibank) • All Citibank Credit Cardholders & Diners Club Cardmembers (~1.3 million cardholders) • All overseas Citibank Credit Cardholders (~ 37 million cardholders) SmarthHealth Medical Services

  19. Synergy from Both Parties SmarthHealth Medical Services

  20. The Communications Approach for the Strategic Partnership Adopt integrated approach to maximize exposure for both bank Credit Card and the partner and also to create greater impact for the joint partnership Maximize exposure through all relevant touch points SmarthHealth Medical Services

  21. Insuer & Corporate Promotion Services • Target: • Premier Customers / Executives • Methods: • Intranet Promotion / Employee Voluntary Plan / E-Health Tips etc… • Function: • Guest Seminar / Health Talk / Workshop / Product Launch SmarthHealth Medical Services

  22. Example (Health Talk ~ AIA) SmarthHealth Medical Services

  23. Example (Macau Health Talk ~ ING) SmarthHealth Medical Services

  24. Health Talk : ING Regional Office SmarthHealth Medical Services

  25. Example:Health Talk ~ Dah Sing Life SmarthHealth Medical Services

  26. Dah Sing Health Talk: Healthy Pass SmarthHealth Medical Services

  27. ING Road Show: Healthy Pass SmarthHealth Medical Services

  28. Road Show SmarthHealth Medical Services

  29. Doctor Booklet SmarthHealth Medical Services

  30. Direct Marketing: Magnet Promotion SmarthHealth Medical Services

  31. Publicity program for specialist center SmarthHealth Medical Services

  32. Aims and purposes SmarthHealth Medical Services

  33. 1. GROUP INTERVIEW SmarthHealth Medical Services

  34. Briefs • Group interview is a very cost-effective way to deliver messages to the public in a short period of time. • To invite around 10 media organizations to the group interview where doctors present some interesting cases and findings in a “causal” way • The press will cover the news in local news session on the same day and create huge impacts. • Due to the lower cost, having group interviews on different major Diagnostics tools every 3 to 4 months is ideal. SmarthHealth Medical Services

  35. Some proposed topics • HPV test: how the test dramatically improves early detection of pre-cancer in women • CEA: To predict the chance of cancer returning • NT-proBNP: To explain the PROTECT study and how patients benefit from the test SmarthHealth Medical Services

  36. Example: CT screening for heart • 15 reporters and photographers from 11 media organizations attended the media event SmarthHealth Medical Services

  37. Event photos SmarthHealth Medical Services

  38. Coverage summary SmarthHealth Medical Services

  39. News clipping: Oriental Daily 1 SmarthHealth Medical Services

  40. News clipping: AM730 SmarthHealth Medical Services

  41. News clipping: Singpao 1 SmarthHealth Medical Services

  42. News clipping: Ta Kung Po 1 SmarthHealth Medical Services

  43. 2. ELECTRONIC MEDIA INTERVIEWS SmarthHealth Medical Services

  44. Briefs • To arrange interview on TV or radio • To explain diseases and treatments to the audience in person • To increase media exposure TVB RTHK SmarthHealth Medical Services

  45. 3. COLUMN WRITING AT NEWSPAPERS SmarthHealth Medical Services

  46. Briefs • To explain Diagnostics tool one by one by writing column articles in free newspaper AM730 • Column: “醫Zone” • AM730 has a readership of over 500,000 in HK. • To write about diseases which can be better treated and managed with Diagnostics • PRPPL to handle writing and editing of all articles Example SmarthHealth Medical Services

  47. Thank You SmarthHealth Medical Services

More Related