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Communication 200 Media Narratives Negroponte, “Being Digital”

Communication 200 Media Narratives Negroponte, “Being Digital”. Kris Samuelson Byron Reeves. Being Digital ( Negroponte). Major points: Optimism about new media Interactive possibilities Users and viewers rule More information More fun. Summarizing what is new. Digital convergence

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Communication 200 Media Narratives Negroponte, “Being Digital”

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  1. Communication 200Media NarrativesNegroponte, “Being Digital” Kris Samuelson Byron Reeves

  2. Being Digital (Negroponte) • Major points: • Optimism about new media • Interactive possibilities • Users and viewers rule • More information • More fun

  3. Summarizing what is new • Digital convergence • 1’s and 0’s can represent anything • Implications of digitization • Industrial convergence • Personal convergence • Academic convergence

  4. Atoms vs. bits • Any container can store media • Any “pipe” can carry media • Similarities among information devices and services • TV • Film • Print and books • Computing • The Internet • Information appliances • PDAs • Phones

  5. Different ways to be in the media business • Stories • Displays • Pipes • Navigation and interface

  6. Who are the media companies? • Stories: Disney; AP; independent film makers • Displays: Mitsubishi; Philips; Palm • Pipes: Bell Atlantic; TCI; municipalities • Interface: Microsoft; AOL

  7. How to regulate new media (The Bit Police) • Allocation of Spectrum -- How to spend it? • Is there enough bandwidth for everyone? • The death of bandwidth concerns? • Cross ownership in a digital world • Can you say that on the internet? • Privacy, encryption

  8. Interface: Where people and bits meet • Interface issues are huge and new • Technology too hard relative to value? • C: -- GUI – SUI – PUI -- VUI • 500 channels - How do you know what’s on? • How to use a digital library? • 80% of use is 20% of functionality

  9. Graphical persona in new media • Issues of automated social “agents” • How do people want to interact? • Social features added as all media mature • Microsoft Office Assistants • Phone agents (Tell Me; General Magic) • Virtual trading assistants

  10. Virtual reality (20-20 VR) • Media in goggles • Media that change according to your position and your input • A sense of “being there” and presence • But we cry when we read • Good VR -- image quality + response time • Sound and pictures -- which give the biggest bang/bit? • Low-tech virtual reality • Adaptivity • Personalization

  11. Media that can look and feel • Computer recognition of images, expressive intent, and behavior • The human finger as input device • Eyes as input • Gesture and body movement • Recognizing emotions and personality • The “galvactivator”

  12. Increased importance of speech (Can We Talk About This?) • Speech recognition (recognition grammars, accuracy rates) • Speech synthesis (artificial voices that allow translation from text-to-speech) • Voices increase socialness • But voice input more social than output • A new form of interface: • VUI’s (Voice User Interfaces) • Natural language conversations

  13. Complexity of new media (Less is More) • Freedom from choice -- the desirability of fewer options • Interface agents -- social interaction is less work • Personal filters -- less junk • Decentralization -- less standardization • “Featuritis” • New features sell software • But may contribute to non-use

  14. Smaller audiences (The Post-Information Age) • Broad -> narrow -> micro-casting • True personalization • On-demand (just-in-time) information • An audience of 1 • The decline of mass communication • The simulation of interpersonal interaction using media

  15. Timeshifting of media experiences (Prime Time is My Time) • Anything, anytime, anywhere • VOD (video on demand) • Radio (audio) information on demand • Video on the web (video data bases) • The web on your phone • Your phone on your PDA

  16. New media connect people (Good Connections) • Connection now more important than computing power • E-mail as lifestyle • Wireless connections to the net • Pagers, wireless phones • Business at home • Home at business • Can’t see me, don’t know where I am!

  17. New media blend old media genres (Hard Fun) • The competition of entertainment and education • “I had a great time but I can’t remember much about what was said” • Entertainment in education • The classroom, the pulpit, politics, sales • Is it news or drama?

  18. New media extend into new areas (Digital Fables and Foibles) • Wearable media • Ubiquitous computing • Smart appliances • Talk with your car (Auto PC) • Finding your way (GPS) • Watches, pagers, phones

  19. New questions about what is good and bad • Personalization vs. community • Are we falling apart or coming together? • New opportunities to mislead • Are media realities different from real life? • Owning too much media? • Does Microsoft control too much?

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