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Heading til presentasjonen kan settes inn inn her

Heading til presentasjonen kan settes inn inn her. NORTH SEA PASSENGER AND FERRY CONFERENCE 09.10 2008 Destination Norway on a Danish, German and continental market and Fjord Line’s role there By Ingvald Fardal, President / CEO Fjord Line. Both cargo and passenger segment Full year operation

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Heading til presentasjonen kan settes inn inn her

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  1. Heading til presentasjonen kan settes inn inn her NORTH SEA PASSENGER AND FERRY CONFERENCE 09.10 2008Destination Norway on a Danish, German and continental market and Fjord Line’s role thereBy Ingvald Fardal, President / CEO Fjord Line

  2. Both cargo and passenger segment Full year operation 3% market share Norway - EU 180.00 pax (105.000 from Norway, 75 000 from EU) 50.000 cars 15.000 trailers 170 employees Revenue approximately 25 MEURO Bergen-Stavanger-Hirsthals

  3. 100% owned by Fjord Line Build: 1993 (Bruce Shipyards,Landskrona/Fosen Mek) Length: 134,5 meters Dead weight: 16.749 tonnes Engine: 2 * Wartsila 8ZA40S diesel Max speed: 19 knots Cabins: 207 (559 beds) Max #pax: 882 Lane meters: 720 (350 cars/ 150 cars & 45 trailers) MS Bergensfjord

  4. Passenger segment Summer season only 4% market share Norway - EU 250.000 pax (170 000 Norwegian & 80 000 EU) 118/28 employees (hi/lo season) Revenue approximately 12,0 MEURO Kristiansand - Hirtshals

  5. Fjord Cat • 100% owned by Fjord Line • Build: 1998 (Incat Australia Pte Ltd., Hobart) • Length: 91,3 meters • Dead weight: 486 tonnes • Engine: 4 * Ruston 20RK270 • Max speed: 48.1 knots • Seats: 674 + 26 • Max #pax: 660 • (The ship is certified for 900 pax, but this will require installments of more seats) • Lane meters: 900 (220 cars & 4 busses)

  6. The new Fjord Line Vision Business idea “The preferred ferry partner to and from Norway” • Entering established monopolies and taking a clear number 2 position • Low price profile • Take part in further consolidation in the industry • Cost efficient compared to the larger operators Main goals • To be number 2 within the ROPAX segment between Norway and EU • At least 15% market share between Norway and EU in the pax market • At least 20% market share in the cargo market

  7. Color Line is dominating with approx 70% market share from Norway to EU (65% from South-/West-Norway) The company is presently in the ropax market between South-/West- Norway and EU, which represents 30% of the total market from Norway to EU Steady growth in the passenger segment, 54.000 new passengers in yoy growth from 1990 Significant growth in the cargo segment, from approx 45.000 units in 2004 to 60.000+ units in 2006 Market

  8. Market from Norway to EU #Pax from Norway to EU #pax (1000) 7000 6000 5000 4000 3000 2000 1000 0 1982 1986 1990 1993 1995 1997 1999 2001 2003 2005 Source: Cruise & Ferry News

  9. Steady growth in passenger market CAGR of 54.000 pax since 1990 Pax from South-/West-Norway 2 000 000 1 800 000 1 600 000 1 400 000 1 200 000 1 000 000 | 800 000 Pax 600 000 400 000 200 000 0 1990 1992 2000 2004 2006 1994 1996 1998 2002 Market from South- and West-Norway Source: Cruise & Ferry News

  10. European travel industry is in a steady growth phase Cargo and transport motivated market is expected to continue growing High growth in numbers of caravans and motor home vehicles sold in Norway and EU Restructuring opportunities still possible Market is non-cyclical, in periods of low economic growth, an increasing number of people will choose a cheaper form for holiday, compensating for the loss of cargo trasportation Outlook

  11. Past Worked via General Sales Agents and Travel Agents Future, 2009+ Fjord Line sales office in Germany General Sales Agents and Travel Agents in other markets Sales & marketing in EU

  12. Advertising Web Catalogues Sales Promotion Public Relation Fairs Mischellaneous Main marketing activities

  13. Consumers Primarily via Innovation Norway and Fjord Norway Group (Buss) , touroperators Via partner catalogues Individual, touroperators Via partner catalogues Advertisement

  14. Fjordline.no Special designed web pages Partner web sites Banner advertising Links Web

  15. Schedules & fares Previous customers & on request Products Previous customers & on request Catalogue distribution

  16. Roadshows Travel Agents and special interest groups (fishing, nature) Window-display Travel agents Sales Promotion

  17. Press leases Travel industry media Special interest media Consumer media Study trips Co-operation Innovation Norway and Fjord Norway Public Relation

  18. Travel fairs ITB RDK Touristic Special interest fairs Fishing Hunting Nature and adventure Fairs

  19. Travel related membership associations RDA DNF VFF Miscellaneous

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