digital marketing training in delhi

1. Digital marketing

2. Key points ØWhat is Digital Marketing? ØComponents of Digital Marketing ØBenefits of Digital Marketing ØWhat does Digital Marketing consist of? ØSEO ØHow Does SEO Works? ØSMO ØSMM ØPPC ØEmail Marketing ØAffiliate Marketing Ø Traditional Marketing vs Digital Marketing

3. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

4. Components of Components of Digital Digital Marketing Marketing Physical Physical Environment Environment Place Place Price Price Promotion Promotion People People Process Process Product Product

5. Benefits of digital marketing • Global reach Global reach • Lower cost Lower cost • Trackable, measurable results Trackable, measurable results • Personalisation Personalisation • Openness Openness • Content Performance and Lead Generation Content Performance and Lead Generation • Higher Revenues Higher Revenues • Know All About Your Competitors Know All About Your Competitors • Real Time Results Real Time Results • •

6. SEO SEO Affiliate Affiliate Marketing Marketing SMM SMM What does What does Digital Digital Marketing Marketing consist of? consist of? Email Email Marketing Marketing SMO SMO PPC PPC

7. SEARCH ENGINE OPTIMIZATION • SEO SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. • SEO SEO refers to the improvement of unpaid results known as "natural" or “organic" results, and excludes direct traffic/visitors and the purchase of paid placement. • SEO SEO may target different kinds of search, including image, video, academic and news searches. TYPES OF SEO TYPES OF SEO • ON PAGE • OFF PAGE • TECHNIQUE OF SEO TECHNIQUE OF SEO • BLACK HAT SEO • WHITE HAT SEO

8. How Does SEO How Does SEO Works? Works?

9. SOCIAL MEDIA OPTIMIZATION • SMO SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various social media channels.  . This process can include anything carried out “on-page” such as refining the interface and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it through various social media sites • SMO SMO is all about pulling your audience in with an “optimized” website and encouraging them to spread your content without any effort on your part. • Types of social media include social networking sites such as Facebook, Twitter, video and blogging sites and social news and bookmarking sites.  •

10. SOCIAL MEDIA MARKETING • SMM SMM is the next step to SMO. Once you optimize your website, it’s time to share and publicize it online on various social media channels for the people to know about your brand, its product and services and to show interest in them by advertisements, blogs, images, and videos describing your services and products. • SMM SMM is about activities that are done off-site, for instance participating in online communities to have direct interaction with your customers forms an active part of SMM. • SMM SMM also includes direct communication, for examples: – Would you like to Contact : Contact Us Contact Us – Get in touch to discuss your project with our creative teams, Simply Contact us today at  digital@creativeteam.com digital@creativeteam.com – –

11. PAY-PER-CLICK • PPC PPC also known as cost per click cost per click (CPC which an advertiser pays a publisher typically a search engine, website owner, or a network of websites when the ad is clicked. • Pay-per-click is commonly associated with first-tier search engines such as Google Ads and Bing Ads. With search engines, advertisers typically bid on keyword phrases relevant to their target market • Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models. • Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads CPC), is an internet advertising model used to drive traffic to websites, in ADVANTAGES OF PPC: ADVANTAGES OF PPC: Ø Cost effective ØTargeted ØMeasurable ØCustomisable ØFast • DISADVANTAGES OF PPC: DISADVANTAGES OF PPC: ØTime investment ØSkills required ØCosts can quickly add up ØClicks and visits don’t always lead to sales  •

12. Optimizatio Optimizatio n n (By Google (By Google AdWords) AdWords) (By SEO) (By SEO)

13. Email marketing • Email marketing Email marketing is the act of sending a commercial messages, typically to a group of people, using email. • In its broadest sense, every email sent to a potential or current customer could be considered email marketing. • It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. • •

14. AFFILIATE MARKETING Affiliate marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts

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