SEO Company In Mumbai - DigiManic

1. SEO Basic of Search Engine Optimization

2. Introduction SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.  The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.  Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. 

3. SEO working:- Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant… • Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of interconnected documents on the web.Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query. • Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms) to sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity). • These algorithms often comprise hundreds of variables. In the search marketing field, we refer to them as “ranking factors.” •

4. Algorithm versions:- 1. Panda Launch date: February 24, 2011 Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing 2. Penguin Launch date:April 24, 2012 Hazards: Spammy or irrelevant links; links with over-optimized anchor text 3. Hummingbird Launch date:August 22, 2013 Hazards: Keyword stuffing; low-quality content 4. Pigeon Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia) Hazards: Poor on- and off-page SEO 5. Mobile Launch date:April 21, 2015 Hazards: Lack of a mobile version of the page; poor mobile usability 6. RankBrain Launch date: October 26, 2015 Hazards: Lack of query-specific relevance features; shallow content; poor UX 7. Possum Launch date: September 1, 2016 Hazards: Tense competition in your target location 8. Fred Launch date: March 8, 2017 Hazards: Thin, affiliate-heavy or ad-centered content

5. Types of SEO’s:- White hat SEO:- Quite clear from the name itself that White hat SEO refers to the most legitimate practices adhered by the marketers to gain higher rankings in the search engine result pages. The white SEO practices strictly abide by the Google’s guidelines for SEO. The White hat SEO is considered to be highly wholesome in its approach as it follows Google’s algorithms and does not aim at exploiting the loopholes in the same. The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns supported by quality content along with manual research and outreach. The practices listed under the White Hat SEO techniques may be slow in giving results but the results driven are much more lasting in their approach . Black Hat SEO:- As obvious as the name suggests, Black hat SEO includes the practices that aim at finding weaknesses and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages. These practices are against the guidelines provided by Google and overall Google’s algorithms. Thus, the practices under the label Black hat SEO are considered to be illegitimate. The wholesome level of Black hat SEO is very low and if you ask a person who works as a spam cleaner on search engine result pages he would probably declare the wholesome level to be zero. The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links. These practices aim at misleading the users and redirecting to the sites they didn’t vouch for. The traffic generated through these practices does not last nor are the rankings able to maintain their position on the search engine research pages. Thus, we can conclude that the rankings achieved through the Black hat SEO techniques are short lived

6. On-page SEO and Off-page SEO:- On-page SEO: . The On-page SEO activities primarily include infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO and most importantly providing the users with quality content. On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of your website that affect your search engine rankings. It's stuff that you have control over and can change on your own website. Here are the biggest factors included. Off-page SEO: Refers to the activities that are performed on a page after it goes live on the web. The activities included in the Off-page SEO include sharing the post, commenting on the post to build engagement, liking the post on the social media, giving the star ratings to the post, answering the queries of the target consumers are all a part of the tasks listed under the Off-page SEO. The biggest off-page SEO factor is the number and quality of backlinks to your website

7. OFF PAGE:- Sharing If you think it’s ok to publish a blog and not share it on your social media handles or other connectivity apps that inform people what are you up to. Some of your friends might actually look forward to investing time in your work. Again you don’t know how many people the post may reach through your social media handle. Commenting As you might have noticed on Facebook, the posts that are been commented upon automatically appear in the news feed. Same is the case with search engines, the blogs or the posts that receive engagement in the form of sharing and commenting. Liking/ star rating Liking works just the same as commenting and sharing. The more the number of likes and star ratings on a post, the better is the credibility of that post according to Google. The star ratings especially work as reviews for a particular blog, for both the audience and Google, the star ratings are a means of reviewing the blog. Answer queries- be responsive Your potential consumer would put up questions every now and then. Putting up questions signifies only one thing that your audience is interested in what they are reading. So, there’s a reasonable chance that if you answer their questions you would be able to maximize their interest and crack a sale along with building engagement which is obviously very crucial to your online existence. Look out for what the user is looking for One of the most important aspects of off-page SEO is spending time on researching where the potential audience’s interest lies in. When you pick topics of interest to your audience, it is an obvious fact that you will be able to build more engagement. isn’t that what you want? Develop a personal touch with the target audience The off-page SEO has several elements that allow you to develop a personal touch with the users. While you reply to the comments and answer their queries over the social media or right below the blog itself, there is a scope for developing a personal touch with the audience. the more personally you connect with the audience, the more familiar the audiences would feel with your brand. Social bookmarking is a centralized online service which allows users to add, annotate, edit, and share bookmarks of web documents Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant feature of social bookmarking systems, allowing users to organize their bookmarks and develop shared vocabularies known as folksonomies.

8. Video Submission:- If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR. Forum Submission:-Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums. Article Submission:-Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content Image Submission:-Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags. Infographics Submission:-Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites. Document Sharing:-Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.

9. ON PAGE SEO:- Image SEO Image SEO is another way of optimizing the website or the landing pages in specific. An optimized image will appear in the searches made for images on Google. When the user clicks on the link to go to the original source of the image, the user is redirected to your website. Thus, gaining your website traffic. Images are an important component of any website, thus, must be optimized. Internal linking The internal links are the links of the blogs previously published or the landing pages of the website. The idea behind interlinking is redirecting the user from one page to the other page of the website. This is an attempt to retain the user. H1 tags Using the Heading tags ensure that the Google takes notes of the headings used by you on the blog. Thus, the H tags must be used to make your blog visible in the SERPs for those particular words. It is also suggested that you use the secondary keywords and the primary keywords in the sub-heads. URLstructure You must adjust the URL according to the primary keyword, doing so would make the visibility of your blog higher. This works in a format that when a user makes a search with a particular keyword if the URL of your blog contains that keyword, the probability of Google showing your blog is quite high. Meta tags, meta description, alt attributes The meta tags, meta description, and alt attributes are an important part of the on-page SEO. The meta tags mainly comprise of the secondary keywords in the content. The meta tags help Google to read the content better and lets the search engine know the context of the content that is been posted on the web. The alt attribute is the HTML attribute used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. Quality Content Last but not the least, as content is still the king. The most important aspect of SEO is that you should have quality content. You should provide value to readers with your engaging content. When readers spend more time on your blog your bounce rate increase and so do your ranking.

11. Types of Keywords:- Generic keywords: Specifying the exact name of the product which is a generic method to keyword your product. Example- Digital Camera Broad Matching keyword:- This is a bit more specific approach such as canon digital camera. Long tail keyword:- These are the most specific set of keywords that leave no scope for guess work. Eg- zoom lens f.21 app canon digital camera

12. Types of SEO services offered by the digital industry:- The Digital marketing industry has units that comprehensively offer SEO services. •KEYWORD SEARCH •Many companies today outsource their SEO task of searching relevant keywords according to the theme of the business. The digital marketing companies employ SEO specialists to make keyword searches for their clients as per their needs. If you are a firm that is striving to mark its digital presence and have blogging on your SEO strategy, a keyword is an important element to be taken care of. In the absence of efficient resources, it is suggested that you avail SEO services from these digital marketing agencies or a hardcore SEO agency. •CREATION OF LANDING PAGES •The pages you redirect your audience to must not be misleading as that will reduce the credibility of your site. Thus, it must be noted that landing pages occupy an important position in the SEO of a website. To perform the task of creating the landing pages effectively, you can always take help of the agencies providing SEO services. •PAGE OPTIMIZATION •There arises the need of page optimization from time to time in order to increase the search engine ranking for that page. Thus, page optimization must be considered every now and then. •TECHNICAL AUDIT •A technical audit is a task that requires an in-depth programming knowledge. A company may or not have such a talent amongst their resources but that must not hold them back from having their website audited. your website needs a technical audit because Google and other search engines are computers and they need assistance in understanding your site. An SEO service provider who is aware of the overall functioning of the Google’s algorithms must be handed over this task.