7 of Canada’s Top Prevailing Digital Marketing Trends

1. 7 of Canada’s Top Prevailing Digital Marketing Trends

2. Digital marketing methods throughout the world are always changing; always adapting to new technologies and trends, and always looking for new ways to engage users in meaningful and effective ways. Canada is a country that has never shied away from change, and in the realm of digital marketing, it remains at the forefront, propelling businesses of all shapes and sizes forward by embracing technology and innovation. As we approach the end of the year, here are 7 top trends still being used to great effect by digital marketing services in Surrey today:

3. Video content Whether it’s a particularly engaging story on social media, or a YouTube campaign that has captured the imagination of viewers, there can be no doubt that quality video content reigns supreme here in Canada. With the power to convey a message in a way no other type of digital campaign can, marketers are throwing their resources into the production of interactive video content that’s visually striking, to attract consumers and engage them.

4. Enhanced personalization Continuing to be a point of focus for digital marketers throughout the country, personalization is a fantastically effective way for businesses to reach targeted audiences. To produce content that is hyper-personalized, and experiences tailored to specific demographics, digital marketers are taking advantage of the latest tools in AI, and using data analytics to gauge consumer preferences and behavior.

5. Partnerships with influencers When businesses collaborate with influencers aligning with their target demographics and the values of their brand, they can reach audiences and engage with them in a highly effective manner. As popular this year as it was the last, influencer collabs aren’t set to go anywhere, anytime soon.

6. Voice Search Optimization With more and more consumers using smart devices and such innovations as virtual assistants, voice search technology is proving increasingly popular throughout the country. Digital marketers are ensuring that the content they produce is optimized for queries that are voice-based, with tailored strategies for SEO that accommodate long-tail keywords and conversational language.

7. Sustainability and social responsibility Canadian businesses, just as those from many other countries around the world, are continuing to emphasize corporate social responsibility and sustainability, with the integration of practices that are eco-friendlier and the support of social causes close to the hearts of Canadian audiences. By highlighting these initiatives in their campaigns, digital marketers can align businesses with consumers who uphold socially conscious values.

8. Compliance and privacy of data With certain data protection laws having been updated and now implemented within the country, such as the Personal Information Protection and Electronic Documents Act, or PIPEDA, Canadian businesses have taken action to step up their compliance and data privacy strategies in accordance with this. The growing need to comply with regulations that seem to change as often as the wind, and protect consumer data, has seen businesses engage with digital marketers to introduce tougher measures.

9. Augmented Reality experiences Gaining momentum throughout the country, augmented reality has seen Canadian brands offer their consumers experiences that are much more immersive, and a whole lot more interactive. In doing so, they’re allowing them to engage with products before they go ahead and buy them. In the retail and e-commerce sectors in particular, this type of technology is giving digital marketers a lot more power to help businesses connect with customers.

10. With a vibrant and incredibly diverse digital marketing landscape in Canada, finding a reputable Surrey digital marketing agency to help your business connect with consumers in ways that were simply unimaginable in years gone by, could give you the upturn in profits you’ve been dreaming of!