Why is Google Business Profile Important in Digital Marketing

1. WhyisGoogleBusinessProfileImportant inDigitalMarketing? Google BusinessProfileisafreeyetpowerfulserviceby Googletoboostlocal businessesonline.FormerlyknownasGoogleMyBusiness,thistoolisanimportant part ofLocalSEOservices. SettingupaGooglebusinessprofileis animportantpartofbuildingyourbrand's digitalfootprint.ItisimportantfortheLocalSEOandthusthetopSEOcompanies inBangaloresuggestyouincorporateitintoyourbusinesspage. Essentially,itservesasa"mini-website"orreferencethatappearsontheright-hand sideoftheGoogleSERP (searchengineresultspage).Andbusinessescaneasily controlwhatinformationtheywant todisplayontheirGooglebusinessprofile. Let’sfind out moreaboutthis free service fromGoogle. Sharetheimportantinformationrelatedtoyourbusiness WhensomeonesearchesforyourbusinessonGoogle,thefirstthingthey'llseeis yourGoogleBusinessProfile.

2. The right-handpanelofaGooglesearchwillprovidetheuserwiththecontact information togetin touchwithyou.Havingavalidcontactnumberincreasesthe chancesthattheuserswillcontactyoufortheproductorservicetheyarelooking for. • Typically,youhavetoupdatethefollowingdetailsonyourGoogleBusinessProfile: • • Openingandclosingtime ofyour shop • •Yourshopaddress • •Contactnumberandemailid • •Productimages • •Linktoyour businesswebsite • •Youcan also writeashortdescription,telling the customerswhatyou havein offerforthem • TheCovid-19pandemichasexposedtheuncertaintyoverrunningabusinessina traditionalsetting.Ifyouwanttomatchthepaceatwhichtheworldis changingafter thispandemic,adoptingdigitalmethods isone of themainways. • ImproveyouronlinevisibilityandboostlocalSEO • GoogleBusinessProfileisintegratedwithGoogleMaps.Thisfeatureenablesusers toeasilylocateyourstoreorcontactyouduringbusinesshours. • Google's algorithms take user intent into account as search queries become more geo-targeted. That means if someone searches your service in nearby areas, then Google willshowyourshopfirstifyouarenearest totheuser. • Businesses with Google Business Profiles have a significant advantage as you can attract more newcustomersthan businesseswithoutGoogleprofiles. • ThefirstpageoflocalGooglesearchesandMapsqueriesarealwaysdominatedby Google BusinessProfiles.Therefore,itbecomes necessaryforyou tohaveaGoogle Business Profile.

3. Customerscanprovidereviews • Customers can easily write favorable feedback about your company if you have a Google Business Profile. It is a hugely popular review platform, and many people utilizeittogetopinionsinsteadofothersites. • Positive onlinereviewsincreaseyourcredibilityandtrustworthinessintheeyesof users, workingasfreeadvertisingforyourproductsorservices.Customersare considerably more likely to buy from companies that have a high number of favorableratingsand feedback. • Evenifyoureceiveunfavorablefeedback,Googleallowsyoutoopenlyrespondto these issues. Receiving negative feedback enables you to learn how various consumers react toyourproductsorservices. • Youmayuse this analysistofindthesuccessofyourcompanyanddeterminewhich methodsneed to beimproved. • Responding to all reviews and direct messages demonstrates to customers that you care about them and their experience with your company, allowing them to develop trustinyourbrand. • Gain to know yourcustomersbetter • Apartfrompromotion,A Googlebusinessprofilealsoallowsyoutounderstandthe market and yourcustomersbetter. • Theseinsightscanbe of thefollowingtypes: • •Numberofprofileviews • •How peoplefindyourprofile • •Whatactionstheytakeoncetheyfindyour profile • • Interactionbehaviorofusers • •Demographyof users • •Numberofclicksonyourwebsite(ifyou have providedyourwebsiteURL)

4. Thebottomline Google Business Profile is easy to create and quick to set up. In less than 20 minutes,youcangolivewithyourproducts.Thisis byfarthebestway topromote yourproductsonlinewithoutanycharges. That is why setting up a Google business profile is an important aspect of SEO and overall Digital Marketing. Without waiting for months, you can instantly connect with yourcustomers and boostrevenues. P.S.: ForanyassistanceindigitalmarketingstrategyorlocalSEO,contactthe Digistartteam.OurSEOservicein Bangaloreisamongthebestinthewholecity. Partneringwith us willsurely yieldbetterresults.