8 SEO factors to focus on in 2020

1. 8 SEO factors to focus on in 2020 8 SEO factors to focus on in 2020 SEO has been at the heart of the challenges of most websites for many years. And believe us, it's not about to change. The SEO (Search Engine Optimization) work of a website is still essential, despite the rise of new ways of "being discovered" by potential prospects (social networks among others). SEO Training in Lahore.

2. However, like the changing world, the SEO giant Google's criteria are also evolving, and dictate the rules to be followed to be perfectly in tune with the number 1 search engine in France. What is certain is that it takes into account some 200 factors influencing the organic ranking of sites, factors which evolve and whose expectations of Google vary according to the updates of the algorithm. Although there are as many criteria as possible, some are more important than others. We will therefore observe the 8 natural referencing criteria to be respected in this year 2020.

3. 1.The architecture of the website This is the basis of your website. It is the architecture that will define its structure and the way it will behave with Internet users and search engines. You have to consider the structure concerning the tree structure, categories, and pages to define the ideal routes for your visitors. By optimizing these routes, and by thinking about the site for your Internet users, you respect Google's number one rule, which is not to think of the algorithm but of the people who browse your website. This work must be done from the design of the site to lay a solid foundation and then provide the depth of content.

4. The content and its structure The content precisely, let's talk about it. If a large part of your natural referencing will be played on the content that you offer and its relevance, the editorial line work and structuring of this content are essential. You, therefore, need to know what to say and how to say it to your audiences, while respecting a guideline in your speaking. Pages must be built in a way that feeds your point and serves your speech while answering the potential questions that Internet users may have on Google.

5. Likewise, the structure of your pages must be consistent and respectful of what the American engine can expect. To remember It is important to correctly place your title, meta, or keyword tags so that the semantic logic stands out in the eyes of search engines.

6. 2.The Title tag In fact, also think of the Title tag, which will complete your page and indicate to Google the indications on it. This tag, placed in the pole position of your page hierarchy, will dictate to the engine the subject of the page and its semantic orientation.

7. 3.Inbound links (or backlinks) No matter how much we try to minimize them, inbound links, or backlinks, are essential in a natural referencing strategy. They give the pages they link to additional authority and credibility in the eyes of the search engine. Obviously, and we will never stop saying it, a backlinks strategy must be built. Where quantity was important in the past, now quality comes first, and in both directions!

8. 4.The "HTTPS" for proof of security While it should be a standard for most websites, you quickly realize that many sites haven't taken the fold. While it is essential to signify the secure aspect on-site, few websites take the time to set up this protocol from the SSL certificate (necessary to benefit from HTTPS). 6. The legitimacy of your domain Through this legitimacy, we can evoke two correlated criteria that will allow a site to gain authority over time. The legitimacy of a domain by its experience and its history will make it possible to gain the confidence of the search engine. This is partly why it takes time (minimum 6 months) for a website to begin to position itself and to offer organic results.

9. Legitimacy can also be seen from the point of view of the subjects that the field will address. To be able to densify your presence on a specific subject, it must be approached from all angles, with a diversity in the vocabulary and the angles of treatment. Thus, the website and its domain will be able to gain in relevance and be considered more and more credible, as much with search engines as with Internet users. 7. The speed of the website

10. How to talk about the performance of a website and natural referencing without mentioning speed? It is preponderant in the decisions of Google, and its choice to launch AMP technology goes in the direction of acceleration of connection times to web pages, in particular via smartphone. If today you have to worry about one dimension concerning your site, it is its multi-device accessibility, and the connection speed to it, whether it is to access it or to circulate on it. In fact, whether it is its structure, its animations, or the management of your files (images, videos), everything must be controlled and optimized to simplify access to the various pages with all types of Internet connections.

11. Never forget: while the speed of a website can have an impact on your SEO, it has an even greater influence on the behavior of Internet users for whom a few seconds too long can be prohibitive. It would be a shame to work on your visibility, your traffic, and your acquisition to spoil all these efforts because of the performance of your website.

12. 8. Social signals We were talking about it at the beginning of the article, social networks have taken an important place among many Internet users and are obviously part of Google's criteria. Given their preponderance on the Internet, it is normal to consider that their impact is increasingly important in natural referencing. Web Hosting in Lahore. Whether thanks to the traffic they generate, the interactions on the posts or the authority they confer on companies, their impact should not be neglected in your SEO work.

13. So remember to work well on your presence on social networks relevant to your audiences, and integrate them into your daily business communication.