Content Marketing Strategy for Lead Generation Ideas

1. 7 Important Social Media Metrics  Everyone must know  Social media are used nowadays for marketing products, promoting brand-aware,  connect to customers and promote new business. In order words, social media are mostly used  to create an online community to share information, ideas, personal messages of a particular  topic. ​Social media ​is important because it connects your business with customers and increases  the visibility of your brand.     Social media metrics are important because they provide us, how can you measure how  successful a campaign is, how well your social strategy is performing.  1.​Engagement    It measures the public shares, likes, and comments for an online business social media  efforts. As engagement has historically been a common metric for evaluating social media  performance but doesn't necessarily translate to sales.    2.​Reach    It is a media analytics metric that refers to the number of users who have come across a  particular content on a social platform such as Facebook, Instagram or Twitter.     

2.   3.​Leads    Leads​ are very quite simply, potential customers. As it expresses some interest in  product or company and provided contact information, which you can use to follow up with  more information    4.​Customers    Social media mostly refers to websites and applications. Customers users these apps in  their smartphones or tablets. Social media users share content very quickly and in very less span  of time. Social Media are the best sources to communicate with the world     5.Social media followers    In social media, a follow mainly represents a user who chooses to see all of another  user's posts in their content feed. Getting more and more users to follow your accounts is a  primary objective for online businesses. As a result, you get a social media presence​. 6.​Click-Through​ ​Rate    A metric which measures the number of clicks on an advertisement is called CTR.  Click-through rate or CTR shows the number of impressions received on ads. CTR is the ratio  of users who click on specific links and get impressions. It is the number of users who view a  page, email, or advertisement.     7.Landing Page     Landing pages are used for lead generation. The actions that a user takes on a landing  page is what determines an advertiser's conversion rate. A good landing page basically focuses  on getting traffic to the website.  Landing pages are mostly linked to social media, email campaigns or search engine  marketing campaigns in order to promote a product or service.       Visit us at:- ​https://www.bizizz.com