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Digital marketing is the new age marketing method of the global realm. With internet finding its application and benefit in every aspect of life, marketing too has managed to not only create awareness or promote brands through it, but also give them a global platform to reach a wider customer base.
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Digital Marketing Versus Traditional Marketing Website :- http://digitaldip.co
Index • Definition • Costs • Targeting • Disadvantages of Traditional Marketing • Advantages of Digital Marketing
Definition Digital Marketing • It’s also called as data-driven marketing. It means the marketing of services or products using digital technologies, on the internet . Digital Marketing also includes display advertising, mobile advertising, and Social Media Marketing and other digital mediums. Traditional Marketing • It’s refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing include print advertisements, such as newsletters, flyers,newspaper print ads and more. • Website :- http://digitaldip.co
Targeting Digital Marketing • It’s allows for campaigns to be targeted on gender, age, interests, location, and even past purchasing history. This allows companies to get their message in front of the right customer. Traditional Marketing • It’s allows for concentrated marketing that is limited to age, interests, location. • Website :- http://digitaldip.co
Disadvantages of Traditional Marketing • Very Expensive • Unreliable • Forced promotion • No analytics • One way • Hard to Measure • Website :- http://digitaldip.co
Advantages of Digital Marketing • Less expensive method of communication. • Connect with mobile customers. • Strategize with the valuable DATA and Analytics. • Improve Conversion Rates. • Improve your Outreach. . • Website :- http://digitaldip.co
Measuring Results Digital Marketing • It’s on the other hand, is highly automated and efficient. Technology and software take data and pull it into a user-friendly database. By doing so, digital marketing provides real time tracking of what works and what does not work so that you can optimize your efforts. Traditional Marketing • It’s typical requires more manual processes, more time, and more money. Website :- http://digitaldip.co
Thank You Website :- http://digitaldip.co