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DMHUT Digital Brand Marketing is a leading internet marketing company in Kochi, Kerala. We use long term result oriented Internet Marketing technique at an affordable price.
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DIGITAL MARKETING www.dmhut.com
CONTENT • What is digital marketing? • Digital marketing process • Benefits and goals of digital marketing • Digital Marketing channels • SEO • SMM • PPC • Advantages and disadvantages of digital marketing • Conclusion www.dmhut.com
What is Digital Marketing • Process of building and maintaining customer relationships through online activities • Connect a business or organization with its target audience via digital channels www.dmhut.com
Digital marketing process • Strategize • Build • Optimize • Publish • Promote • Track • Refine www.dmhut.com
Benefits of digital marketing • Benefits • Global Reach • Cost Effective • Measurable Results • Personalization • Openness • Improved Conversion Rates www.dmhut.com
Digital Marketing channels • Online Marketing Channels • Website Marketing • Search Engine Marketing • Pay-Per-Click Advertising • Content Marketing • Email Marketing • Social Media Marketing • Affiliate Marketing • Mobile Marketing • Video Marketing • Offline Marketing Channels • Tv Marketing • SMS Marketing • Radio Marketing • Billboard Marketing www.dmhut.com
SEO • Search Engine Optimization • Increasing the Visibility of Website • Higher the Website Rank www.dmhut.com
SMM • Social Media – Media Used for social interaction • It is an Art of producing traffic to site through online social group. • Real Time Feedback • Improved visibility over search engines • Cost effective customer service www.dmhut.com
PPC • Pay-Per-Click advertising • Online marketing strategy that can deliver immediate results to your business • Charged only for the user clicks on your ads • Get instant result within the next second of the PPC advertising www.dmhut.com
Advantages and disadvantages of digital marketing • Advantages • Focus limited resources on targeted promotion • More cost effective • Time saving • Segment your customers • Branding & Awareness • Disadvantages • Response rate vary tremendously • Ineffective campaigns can be costly • Negative image of junk mail email spam • Lack of predictability www.dmhut.com
Conclusion • Digital marketing is the best and new way of selling the products faster and better • Digital marketing strategy helps to promote your business without sacrificing a great budget • Have a strong marketing plan www.dmhut.com
THANK YOU www.dmhut.com