Understanding Digital Marketing—Basics and Actions

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2. What is Internet Marketing? Your Guide to Today’s Digital Marketing  Here's everything you need to know about internet marketing, also known as online marketing, to help your business or brand drive traffic, leads, and sales.  Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business.  But what is internet marketing, really?

3. Defining Internet Marketing  Also marketing is the process of promoting a business or brand services over the internet using tools that help drive traffic, leads, and sales. called online marketing, internet and its products or  Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more..  These days, though, internet marketing is often used interchangeably with “content marketing.”  Why?  Because content marketing is the internet marketing of the present and future.

4. Content Marketing Institute defines content marketing as:  “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to customer action.” drive profitable  Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

5. Content Marketing vs. Traditional Advertising  Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.  Selling no longer works (a.k.a., traditional advertising).  Why?  Traditional advertising focuses on pushing messages at the consumer to get them to buy.  It’s interruptive, obstructive, and intrusive.  It shouts, “Hey, look at me!” while waving its arms.

6. Ads are annoying.  And, they aren’t the way consumers prefer to learn about new products anymore.  Instead themselves in consumers’ faces, they need to take a different, gentler approach. of businesses shoving  Content marketing is exactly that.  Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

7. Why Internet Marketing?  Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.  Well, the hype is totally founded.  Internet proven success over and over again. marketing has shown  Here are some stats gathered from around the web to help give you an idea internet/content marketing stands tall: of why

8. 5 Content Examples: Providing Value for Big Returns  Reading about great content marketing is not enough to truly understand how it works. Instead, you have to see it in action to grasp its fundamental value.  Because when content is really good, it can do amazing things.  Here are some top examples of content types from brands who knocked content creation out of the park.

9. 1. Blog Posts & Articles  One of the most common content types is blog posts and articles.  A blog, in particular, is a great content platform because it gives you a foundation for lots of posts, pages, and content that all point back to your site.  Think of a blog as a tree trunk. Your individual blog posts are the branches that reach out into the corners of the internet and search engines. Users can find your branches and follow them back to your core site. That gives you a greater shot at leads and sales.

10. 2. Infographics  Infographics are fun, visual ways to present valuable information.  They use charts, graphs, pictures, and illustration to explain concepts. This type of content is easily digestible and totally shareable.  Here’s a fantastic example of an infographic about baking bread from RJ Zaworski:  And here’s another highly-shared infographic from Curata about the anatomy of a content marketer:

11. 3. Case Studies  Another popular and effective form of content is a case study.  In general, a case study is an in-depth look at some action your brand or business completed that had measurable results for success.  Usually, this translates into something you accomplished for a client.  Here’s a great example of a case study by Fractl:

12. 4. Podcasts  For those of you who shudder at the thought of writing a blog post or in-depth article or case study, there are content mediums out there for you.  Podcasts are huge.  They’re similar to the storytelling and news radio shows of yore, except people can download them and listen to episodes however and whenever they want.  If you are a good speaker or interviewer, this content format can be a great one for sharing valuable information with your audience.

13. 5. Videos  Videos are the hottest content type right now.  The stats are staggering. According to Social Media Today:  By 2021, videos will grab 82 percent of all internet traffic  Every single day, over 500 million hours of video is consumed on YouTube  It’s easy to see why videos dominate.

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