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There is a conversation taking place about you online and one way to see it is to google yourself/your company. They will be transparent about how they work, the time it will take to complete the project in addition to all costs involved.A good ORM firm will prepare a great content marketing strategy for you to make sure what you put out there is relevant, informative AND search engine friendly.For more info https://www.digitalmediasapiens.com/online-reputation-management/
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Thereisaconversationtakingplaceaboutyouonline and one way to see it is to google yourself/your company.Whatdidyoufind?Anddidyoulikewhat youfound?YouhavejustenteredtheworldofORM,or OnlineReputationManagement,whereyoutakefull controloftheonlineconversationusingaseriesof techniquesandstrategiestoensurethatpeopleonly findrelevantandpositiveinformationaboutyouwhen they searchonline.
1.Theywillshowyouhowtheywork Theywillbetransparentabouthowtheywork,thetimeit will take to complete the project in addition to all costs involved. Theywillalsoprovideyouwithsamplecontentoftheir worktoseethequalityofworktheywilldoinadditionto showingyouasampleoftheirreports.
2.Showyoutheircasestudies Any relevant ORM firm will have case studies of theirpreviousandcurrentclientstoshowhowthey haveimprovedtheirreputationbothfromasearch engineandsocialmediaperspectivealongwiththe milestonestheyhaveachieved.
3.Theywillmaintainyouronline presence Yourpresenceinfluencesyouronlinereputationand youneedtobevisibleonsearchengines,throughthe useofSearchEngineOptimization(SEO)andSearch Engine Marketing (SEM) to cover or completely remove any negative words or attacks on your company using their experienced marketing practices.
4.Theywillcreatecontentofhigh quality Tobevisibleonsearchenginesyouneedcontent,but notanycontent.Itshouldbecontentofhighquality to be relevant, show up in the searches and entice people toread. A good ORM firm will prepare a great content marketingstrategyforyoutomakesurewhatyou putoutthereisrelevant,informativeANDsearch enginefriendly.
5.Theywillexplaintheirstrategy Thisisalldependentonthetypeandamountof workrequired.Theywillexplainhowtheyplanto provideyourbrandwithmorepositiveandwider visibilityonlinethroughtheirstrategy. Theywillalsoexplainthedifferencebetween right and wrong types of SEO, such as “Whitehat”and“Blackhat”SEOpractices.