Digital Services offered by Digitalpackages360

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2. THE POWER OF SEO The strength of SEO and driving organic traffic is clear. Organic search usage and share is outpacing growth in other channels. Organic and paid dominated web traffic in 2019. Optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic. SEO WHAT IS SEO? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. SEO page titles lack a keyword focus. SEO page titles merely mimic the content headers. Page URLs are a mile long. Nothing is ever modified (take a quick look with the Wayback Machine, a popular archive of more than 300 billion web pages).

3. VOICE & SEARCH LISTINGS ARE ESSENTIAL TO ALL BUSINESSES Local SEO (Local Search Engine Optimization), also known as local search engine marketing, is an incredibly effective way to market your business online. It is effective because it helps businesses promote their products and services to potential customers, near them at the exact time theyʼre looking for them online. LOCAL SEO WHAT IS LOCAL SEARCH MARKETING? Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. It applies to both single-location small and medium businesses (SMBs), national enterprise brands, and chains. If a company meets with its customers directly — either through a storefront or service area — itʼs termed a “local business” and a unique set of techniques and skills can be used to increase its visibility on the Internet. This may also be referred to as “local SEO,” or local search engine optimization.

4. 75,000,000 WORDPRESS WEBSITES WORLDWIDE AND COUNTING Your website is one of the most crucial elements in establishing credibility, expertise and making a good first impression. Often times, your website is your best sales tool and the foundation for all of your advertising and marketing efforts. Get it right and youʼre a step ahead of your competition… get it wrong and youʼre climbing an uphill battle to compete in your city and industry. WORDPRESS WEBSITE Affordable WordPress hostingsecured by true WordPress experts Hundreds of WordPress themes to create websites unique to you Build a website in minutes with an automatic WordPress installation 38% of the web is built on WordPress. More bloggers, small businesses, and Fortune 500 companies use WordPress than all other options combined. Join the millions of people that call WordPress.com home.

5. HIGHLY OPTIMIZED PLATFORM WEBSITES A good conversion rate drives sales, increases website traffic and enables you to reach more of your target market, easier. After this, smaller details begin to make huge differences. For instance, did you know that websites with live customer support chat increases website conversions by 20% and sales by up to 200%? PLATFORM WEBSITES SHOPIFY SQUARESPACE ETC Choose from an unrivaled set of best-in-class website templates. Customize the design to fit your personal style and professional needs. Shopify vs Squarespace: which is best? In this detailed comparison, we take an in-depth look at which of these leading website building tools is right for your project. Read on to get a list of pros and cons of each platform — and do feel free to leave any thoughts or questions on both products in the comments section below.

6. WHAT IS LEAD GENERATION? Any person who has an interest in a companyʼs product or service is considered a lead. Not anyone and everyone is a lead, as people have different preferences and needs. Many businesses make the mistake of marketing to everyone when they should focus on people who are interested in what the company has to offer. LEAD GENERATION Blogging Email marketing Social media marketing Networking Coupons Live events and seminars Website landing pages Lead generation can be defined as the process of attracting prospects and converting them into someone who has an interest in your companyʼs products and services. Modern brands make use of various lead generation strategies such as:

7. THE POWERHOUSE IN B2B MARKETING Networking with potential clients and marketing to them indirectly through LinkedIn will increase the opportunity to make sales. Customers and prospect are more likely to post questions and needs, 18% is group-related posts which gives the B2B marketers an opportunity to identify new leads. LINKEDIN MARKETING our can connect your brand with over 660 million professionals across the globe. Below are 10 ways to help you generate leads, build brand awareness, and establish strategic partnerships on LinkedIn. Publish engaging content on your company page Use rich media to increase engagement Highlight your best content Create LinkedIn ad campaigns Get advanced with analytic Keep refining your LinkedIn profile Create an effective LinkedIn page Define your audience and goals Optimize your page for search Grow your page followers

8. WHAT IS PRESS RELEASE DISTRIBUTION SERVICE? When we are talking about press release distribution service, it is necessary to understand what the service is. Well, this is the service that sends your brand message through press releases to your target audiences and to different locations. When the press release is sent, journalists search and find releases that are linked to organizations and businesses. PRESS RELEASE TYPES OF PRESS RELEASES New Product Launches Mergers and Acquisitions Product Updates Events Grand Openings New Partnerships Rebranding Executive Promotions/Hiring Awards

9. WHAT IS EMAIL MARKETING? Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. EMAIL MARKETING This guide is for those whoʼre ready to commit to email marketing. If youʼre unsure, you may want to read our guide on why you need to build an email list RIGHT NOW! This is a long and detailed guide, so weʼve broken it down into different sections you can get to using the links in the Table of Contents below. BY USING THIS DEFINITIVE GUIDE, YOUʼLL KNOW: How to build an email list fu ll of targeted customers. How to optimize your emails for the highest open rates and click-through rates (CTR). How to automate the process of nurturing your leads and turning prospects into customers.

10. SAAS IS A GREAT BUSINESS MODEL Another big advantage of the SaaS business model is the recurring revenue and the stability that comes with it. … But with the SaaS model, instead of having customers pay a one-time fee for your software, they pay a monthly fee, which makes it much easier to predict your monthly and annual revenue. SAAS PLATFORM SAAS CHARACTERISTICS A good way to understand the SaaS model is by thinking of a bank, which protects the privacy of each customer while providing service that is reliable and secure—on a massive scale. A bankʼs customers all use the same financial systems and technology without worrying about anyone accessing their personal information without authorisation. A “bank” meets the key characteristics of the SaaS model: Multitenant Architecture Easy Customisation Better Access SaaS Harnesses the Consumer Web SaaS Trends

11. MARKETING GRAPHIC DESIGN Marketing graphic design is all about communicating and promoting a brand's products or services in a visually appealing way. ... These represent the baseline for every marketing material that the design team will be creating. Without the guidelines, it's going to be hard for your company to communicate consistently. GRAPHICS DESIGN WHAT IS MARKETING DESIGN? Marketing graphic design is all about communicating and promoting a brandʼs products or services in a visually appealing way. Not only that, but all the materials created need to adhere to the companyʼs visual identity. THE IMPORTANCE OF DESIGN IN MARKETING FOR BUSINESSES We often extol the virtues of content marketing, but not all business leaders understand the importance of design in marketing.