Increase Lead Generation | Why You Should Use LiveChat

1. Increase Lead Generation | Why You Should Use LiveChat Lead generation is what every business needs to build a customer base. It involves a lot of things, such as SEO, social media, blogging, videos and more. But perhaps one of the most important aspects of lead generation is having great customer service, and that’s where LiveChat comes into play. It’s a relatively new feature, but it’s very effective in turning your website visitors into prospective customers. What is LiveChat? LiveChat is an online form of customer service that allows you to interact with website visitors. It’s very similar to Instant Messaging, except on one end is a customer service agent. That way, as people browse your site, they have the option to chat with an agent for any reason right then and there. There are two ways for a LiveChat session to begin. One way involves the agent initiating a conversation by greeting the visitor. The other way involves the visitor selecting the LiveChat option to initiate the conversation. Either way, making LiveChat available to your website visitors will significantly help your lead generation. Here’s why. How Does LiveChat Improve Lead Generation? First and foremost, LiveChat improves lead generation because of its

2. convenience. There’s a good chance that people will have questions or concerns as they browse your site. They could be looking for more information or having trouble taking an action of some sort. Regardless of what visitors need, they’ll want direct help, and LiveChat makes the process of finding help much easier. Rather than looking for a phone number or waiting for an email response, visitors will have direct assistance with the click of a button. LiveChat is also comfortable. This contributes to lead generation because it makes people more likely to reach out for assistance. Some people aren’t comfortable speaking to a stranger over the phone. Others aren’t comfortable composing a detailed email. But with Live Chat, these people can ask questions and express concerns at their own pace. They won’t feel like they’re holding someone up nor will they feel like they have to get all of their questions and concerns out at once. It’s more efficient for everyone. In addition to LiveChat being convenient and comfortable, it’s also personal. Because there's an actual agent behind the chat, LiveChat gives you the opportunity to directly communicate with your visitors. This kind of personalization improves lead generation stronger relationships with potential customers. They’ll appreciate the fact that because it helps form

3. they can browse your site with someone there for them at every step of the way. And on top of that, they'll be more likely to return to your website in the future. In fact, 63% of people are more likely to return to a website that has the LiveChat feature, and that number is only rising. Get Started on LiveChat today! Regardless of your industry, competition is out there. Luckily, there are some great ways to stand out from competitors, and LiveChat is one of them. LiveChat gives you an advantage over businesses that haven’t adopted the feature because of all the reasons above and more. However, maintaining such a feature can be a lot of work. If you want to implement LiveChat but don’t have the resources, Digital Resource can help! We are an internet marketing agency that can manage your LiveChat to further improve your lead generation and help your business reach new levels of success! Contact us today!