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BlueStar is a “ dba ” for United Radio, Inc, a Kentucky Corporation Corporate Headquarters - Florence, KY Founded 1929,

BlueStar Overview. BlueStar is a “ dba ” for United Radio, Inc, a Kentucky Corporation Corporate Headquarters - Florence, KY Founded 1929, Privately held 19 Offices serving the Americas 300 Plus Employees Primary Niche Markets - Retail/Hospitality/POS - AIDC/Mobility/RFID

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BlueStar is a “ dba ” for United Radio, Inc, a Kentucky Corporation Corporate Headquarters - Florence, KY Founded 1929,

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  1. BlueStar Overview • BlueStar is a “dba” for United Radio, Inc, a Kentucky Corporation • Corporate Headquarters - Florence, KY • Founded 1929, Privately held • 19 Offices serving the Americas • 300 Plus Employees • Primary Niche Markets - Retail/Hospitality/POS - AIDC/Mobility/RFID • Average Compound Growth of 28 % per annum since 1992

  2. 19 Business Locations Serving the Americas

  3. BlueStar Expansion • Expansion Outside North America — Europe - PSD-PrintScan in Germany - Finalized in Q2 08 — Latin America - Office re-organization and expansion Q1 08 - Increased infrastructure spent in sales, marketing, operations and management - Q1 08 revenue up by 55% - quarter over quarter - Q2 Go-To-Market Strategy - FUSION

  4. BlueStar Expansion North America • New BlueStar headquarters in Hebron, KY • State-of-the-Art, RFID-enabled warehouse & logistics • Expanded infrastructure and head count • Sales, operations, marketing, and technical support • Scheduled completion: Q1-09

  5. Partnering for Success Our Most Important Asset is our Partners

  6. Partnering for Success BlueStar’sAwared-Winning Go-to-Marketing Strategy

  7. Solutions-Based Methodology • FUSION is BlueStar’s award-winning branded channel for resellers • It is a “pull-through” business plan designed to help resellers grow their business via “Drip Marketing” campaigns with targeted end-users - Producing more than 20,000 prospect touches per month • BlueStar’s solutions-based methodology - Not a Canvas, but a Chalkboard - Evolution: Constant Progression

  8. Solutions-Based Methodology • Business-Development Services - http://www.bluestarfusion.net - Online Partners’ Portal for real time customization of marketing collateral • Demand Generation Services - Direct mailers - Email blasts - Trade-show assistance - Telemarketing services - Electronic lead management portal • Educational Services - Lunch & Learns - Seminars & Webinars - Unlimited pre- & post-sale support • Value Added Services - Best-of-breed hardware/software/service bundles - financial services

  9. Solution Bundled Services

  10. FUSION’s Vertical Solution Initiatives

  11. Vendor Business-Development Campaigns

  12. Partnering for Success POS & AIDC Industry Leading Provider of Educational Trade Shows and Conferences in the Americas

  13. BlueStar’s Educational & Convention Resources

  14. Partnering for Success • BlueStar’s Number One Rated Reseller Support Service

  15. BlueStar’s Value Added Support Services • Integration Services at BlueStar Warehouses - POS/AIDC/Mobility/RFID - Hardware & peripheral configuration and testing - Loading/flashing of all software - One master carton repacking - “Open Me First” documents • Unlimited Pre- & Post-Sale Support in English, French, and Spanish via Internet or 1-800 support lines • End-user on-site installation services • Advanced exchange hardware depot service • 24/7 software application support programs • Software application training

  16. BlueStar’s Value Added Support Services • Financial Services - 30-, 60-, & 90-day deferred programs - Floating payments based on seasonal revenue - No money down - Terms from 24 to 60 months - http://www.leaseoptions.com

  17. BlueStar’s Online Support Services • Dedicated one-to-one sales rep for each customer • Online catalog and ordering at http://www.bluestoreinc.com - Product configurators and vendor microsites with FAQ’s • All accessories, upgrades, and value added services associated with main bundled SKUS listed on same screen • Same-day shipping • Online order verification and tracking

  18. In Summary • Our customer support and service offerings along with our unique “added value” go-to-market strategies have made BlueStar the fastest growing solutions based distributor in our industry. • We have been awarded numerous industry accolades including: - Motorola’s 2007 North America Distributor of the Year - Microsoft 2007 Dynamics Distributor of the Year - Tyco Electronics, ELO TouchSystems 2007 Highest Growth Distributor - Alien 2007 Most Valued Distributor of the Year - First new Hewlett Packard Distributor since 1998 • Globally we represent over 140 best-of-breed electronic hardware and Software manufacturers

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