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Chapter 8: Organizational Culture Learning Objectives. Describe what organizational culture is and why it is important for an organization Understand the dimensions that make up a company’s culture Assess whether a culture is weak or strong Understand factors that create culture
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Chapter 8: Organizational CultureLearning Objectives • Describe what organizational culture is and why it is important for an organization • Understand the dimensions that make up a company’s culture • Assess whether a culture is weak or strong • Understand factors that create culture • Understand culture change • Understanding what you should do to fit in with your company
Team-oriented cultures are collaborative and emphasize cooperation among employees
STRENGTH OF CULTURE Walt Disney created a strong culture which survives today
The social activism of Ben and Jerry’s was instilled in the company because founders strongly believed in these issues • Social activism helped distinguish Ben and Jerry’s from larger corporate brands • The values were retained as part of the corporate culture and taught to new members as the right way to do business
Tradition is important at Mary Kay CosmeticsPink Cadillacs are given to top performers at large annual events