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Reputation 2.0

Reputation 2.0. RTReview – your guest review management tool. Why reputation matters?. …however we live in an extra-ordinary world. Reputation is your overall quality or character as seen or judged by people in general* Good reputation creates positive influence

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Reputation 2.0

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  1. Reputation 2.0 RTReview – your guest review management tool

  2. Why reputation matters? …however we live in an extra-ordinary world Reputation is your overall qualityorcharacteras seen or judged by people in general* Goodreputationcreates positive influence Influenceis the shaping of thoughts, perception or behavior *Merriam Webstar Dictionary ** Image courtesy Plusverde, sxc

  3. ..influenced by internet where in one minute… Over 2 million search queries made via Google At least 6 million Facebook pages are viewed worldwide Over 100,000Tweets are posted More than 204 million emails are sent Amazon rings up about $83,000 in sales …in other words, communications are speeding-up fast… *Source- Intel ** Photo courtesy sxc

  4. People are talking to each other… 1in every 11 is connected to Facebook An average Facebook user has 130friends 2.7 billion “likes” are made per day 5 billion google+ updates made per day 175 million tweets a day 465 million Twitter accounts …they are talking about mood, sports, cinema, business, life in general….. and YOU! *Source: digital buzz, Facebook, Twwtholic, econsultancy ** Image courtesy , sxc

  5. …they are difficult to please… • Around 90%consumers trust peer recommendation • Only 14% believes in advertisements • Around 71 million people visit Yelpevery month to read 27 million+ local reviews. • Around 53% people on Twitter recommend products in their Tweets • Over 63% of customers are more likely to make a purchase from a site which has user reviews More so for the travel industry.. *Source: Socialnomics 2012, Yelp, harpsocial, econsultancy ** Image courtesy Bizior, sxc

  6. …“word of mouth” rules…. • 87% of hotel review users are significantly influenced by reviews • 49% consumers won't make a reservation at a property that has no reviews • 80% travellers research the venue before booking • They will check 13- 28 sites • TripAdvisor has 60 million reviews and opinions from travellers around the world Even negative is good.. *Source: Forrester, ORC, TripAdvisor ** Image courtesy Bizior, sxc

  7. More Reviews = More guests = More Profits • 79% ofpeople say that seeing a response to a negative review is reassuring • For 71% seeing a management response is important • 90% reviews are responded within 24 hours on TripAdvisor • On Expedia.com, good reviews of 4.0 or 5.0 generate more than double the conversion of a review of 1.0 – 2.9 • 1 point increase in a review score (on a 5 point scale) equates to a 9% increase in average daily rate (ADR) ….still not convinced? *Source: Forrester, Expedia, TripAdvisor ** Image courtesy Bizior, sxc

  8. Hear it from the 4C Hotels…. • 4C Hotels, operating 9 hotels in London, were finding it difficult to monitor social media discussions • Installed RTReview, guest review management tool from RateTiger, to consolidate feedbacks from over 80 review portals • Return On Investment: • Direct bookings increased by 5% in six months • Higher ranking on TripAdvisor, 30points • Monitoring more review portals • “RTReview is a fantastic application. We can now address issues quickly and appropriately by reporting it to the relevant department.” • Amber Virani, Sales & Marketing Manager. ….Your reputation sets you apart…

  9. Manage it intelligently….with RTReview • Receive all your online reviews in one place • Respond directly to users* • Monitor competitor reviews** • See when a new review is posted • Connected to Facebook and Twitter • Over 80websites available including Booking.com, Yell.com, TripAdvisor and Qype*** ….Talk to guests… *Only available on limited websites **Competitor reviews are not available on Trial Version ***20 websites only available on Trial version

  10. And it’s FREE for TWO-MONTHS • Start your 60day free trial subscription now* • Continue - and enjoy a 20%discount • Loginnow to see your hotel guest reviews • For the user guide, visit http://ratetiger.com/rtreview.html • Enjoy – and Let us know how you get on. Your Market Manager is available if you need help. ….turn your ‘ex’changes into notes… *Available until 30 September 2012

  11. Thank you US Sales Office: eRevMax Inc.37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@ratetiger.com UK Sales Office: eRevMax Ltd.Monmouth House, 3rd Floor, 40 Artillery Lane London E1 7LS, United Kingdom Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 20 7657 4245 E-mail: uk@ratetiger.com Visit us at www.ratetiger.com

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