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The Business Model Ca n vas

D e s i g n e d b y:. D e s i g n e d f o r :. D a t e:. V e r si o n:. The Business Model Ca n vas. Customer R elationships

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The Business Model Ca n vas

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  1. Designedby: Designedfor: Date: Version: TheBusinessModelCanvas CustomerRelationships Whattypeofrelationshipdoeseachofour CustomerSegmentsexpectustoestablishandmaintainwiththem? Whichoneshaveweestablished? Howaretheyintegratedwiththerestofour businessmodel? Howcostlyarethey? CustomerSegments Forwhomarewecreatingvalue? Whoareourmostimportantcustomers? KeyActivities WhatKeyActivitiesdoourValuePropositionsrequire?OurDistributionChannels? CustomerRelationships? Revenuestreams? ValuePropositions Whatvaluedowedelivertothecustomer?Whichoneofourcustomer’sproblemsarewehelpingtosolve? WhatbundlesofproductsandservicesareweofferingtoeachCustomerSegment? Whichcustomerneedsarewesatisfying? KeyPartners WhoareourKeyPartners? Whoareourkeysuppliers? WhichKeyResourcesareweacquairingfrompartners?WhichKeyActivitiesdopartnersperform? MassMarket NicheMarket Segmented Diversified Multi-sided Platform characteristicsNewnessPerformanceCustomization “GettingtheJobDone”Design Brand/StatusPrice CostReductionRiskReductionAccessibility Convenience/Usability examples Personalassistance DedicatedPersonalAssistanceSelf-Service AutomatedServicesCommunities Co-creation catergoriesProduction ProblemSolvingPlatform/Network motivations forpartnershipsOptimizationandeconomyReductionofriskanduncertainty Acquisitionofparticularresourcesandactivities Channels ThroughwhichChannelsdoourCustomerSegmentswanttobereached? Howarewereachingthemnow?HowareourChannelsintegrated?Whichonesworkbest? Whichonesaremostcost-efficient? Howareweintegratingthemwithcustomerroutines? KeyResources WhatKeyResourcesdoourValuePropositionsrequire?OurDistributionChannels?CustomerRelationships? RevenueStreams? Typesofresources Physical Intellectual(brandpatents,copyrights,data)Human Financial channelphases Awareness Howdoweraiseawarenessaboutourcompany’sproductsandservices? Evaluation Howdowehelpcustomersevaluateourorganization’sValueProposition? Purchase Howdoweallowcustomerstopurchasespecificproductsandservices? Delivery HowdowedeliveraValuePropositiontocustomers? Aftersales Howdoweprovidepost-purchasecustomer support? RevenueStreams Forwhatvalueareourcustomersreallywillingtopay?Forwhatdotheycurrentlypay? Howaretheycurrentlypaying?Howwouldtheyprefertopay? HowmuchdoeseachRevenueStreamcontributetooverallrevenues? CostStructure Whatarethemostimportantcostsinherentinourbusinessmodel? WhichKeyResourcesaremostexpensive? WhichKeyActivitiesaremostexpensive? isyourbusinessmore CostDriven(leanestcoststructure,lowpricevalueproposition,maximumautomation,extensiveoutsourcing)ValueDriven(focusedonvaluecreation,premiumvalueproposition) samplecharacteristics FixedCosts(salaries,rents,utilities)Variablecosts Economiesofscale Economiesofscope Dynamicpricing Negotiation(bargaining)YieldManagement Real-time-Market types AssetsaleUsagefee SubscriptionFeesLending/Renting/Leasing Licensing BrokeragefeesAdvertising fixedpricing ListPrice ProductfeaturedependentCustomersegment dependent Volumedependent DesigneDby:BusinessModelFoundryAG Themakers ofBusiness ModelGenerationandStrategyzer ThisworkislicensedundertheCreativeCommonsAttribution-ShareAlike3.0UnportedLicense.Toviewacopyofthislicense,visit:http://creativecommons.org/licenses/by-sa/3.0/orsendalettertoCreativeCommons,171SecondStreet,Suite300,SanFrancisco,California,94105,USA. strategyzer.com

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