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STORAGE, SECURITY & surveillance in the cloud. Opportunities for an ‘Irish cloud’ Free Trade Zone Patrick McNutt www.patrickmcnutt.com Follow @ tuncnunc. The Digital Self. Individuals outsource memory. Internal IT department moving control of data to external storage companies
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STORAGE, SECURITY & surveillance in the cloud Opportunities for an ‘Irish cloud’ Free Trade Zone Patrick McNutt www.patrickmcnutt.com Follow @tuncnunc
The Digital Self • Individuals outsource memory. • Internal IT department moving control of data to external storage companies Unstructured data: patterns? • B2B and B2C customers have to navigate different computing environments. • Information is the ‘new oil’ • What to do with data?
The Information Sector • Traditional KPIs replaced with customer data: analytics from loyalty cards, buying tools & social media. • Traditional media collapse as new online media use fewer people to generate more content • Mobile games: 26% of gamers migrating to mobile • Migration from traditional TV to Netflix, YouTube in age cohort 14-26 • Collection and harvesting of data v data analysis. • Exponential growth in data, increased virtualization & higher levels of automation.
Trust & Transparency: ‘My Data’ • More data accessed via tablets & smartphones • Customers require trust and transparency T&T in the adoption of technology • Telecom operators provide both T&T • Telecoms have networked data centres in dispersed locations. • Data warehouses, data (call) centres, research institutes, storage facilities already in Ireland.
Cloud Security • Cloud security demand is growing with an estimated US$960m in 2014 • Cloud security [anti-virus anti-hacking] is the new game in security software • Security software market located USA 44% + EMEA 38% + APEC 18% • Key drivers: [i] Technology and ‘security-surveillance intelligence’ • [ii] Discovering data patterns
Irish ‘Cloud’ Free Trade Zone • Data is the new commodity ‘bonded’ ‘stored’ ‘tradable’ subject to duties and taxes. • Shannon FTZ extended to ‘cloud services’ zone under Alternate Site Framework [ASF] guidelines. • Option 1: designate ‘cloud services’; Option 2: with a cloud services provision ‘swapping’ acreage from Shannon to ‘magnet sites’ eg BMW regionMullingar, InishowenPeninsula. Option 3 ‘cloud services’ as unique FTZ.
Prognosis: ‘Tradable’ Personal Data • We are converging to the point where everything will be available online and stored in the cloud • Evolution of Intra-EU cloud data ecosystem • Investment and trading permits in information – Cloud quotas - high value of behavioural data as ‘personal tradable asset’. • Opportunity for Ireland on 50th anniversary of Shannon FTZ • Worthy of debate? Yes.
Thank you for listening……… Mark Twain ‘If you tell the truth you don’t have to remember anything’