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A community is a group of individuals sharing a space or common interest

A community is a group of individuals sharing a space or common interest. My definition 2001. Building Enterprise Class Stakeholder Communitie s. Ronny Scherer Director of Development Bea World, Munich 2001-06-12. Europe’s leading health communications company.

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A community is a group of individuals sharing a space or common interest

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  1. A community isa group of individuals sharinga space or common interest My definition 2001

  2. Building Enterprise ClassStakeholder Communities Ronny Scherer Director of Development Bea World, Munich 2001-06-12

  3. Europe’s leading health communications company Three year track record - NetDoktor.dk launched June ’98 120+ full-time employees 500+ freelance doctors 30,000+ proprietary content assets Funded by Apax Partners & Co. Norway Sweden Denmark UK 1 mio. unique users / month 13 mio. page impressions / month Germany France Austria National NetDoktorhealth portal exists Country Spain Country No portal operation yet Italy

  4. NetDoktor’s value propositions Health Care Services and E-Care Solutions Efficiency & quality Patient satisfaction Cost

  5. NetDoktor Strategy Care Community Content Value Customization

  6. NetDoktor Product Portfolio Care Community Content

  7. Health managementProduct Summary • Encyclopedia, interactive, features and services • Six Websites with 25,000+ articles Mass market offerings Portal • Channel mgt for horizontals • T-Online, Excite Health channel • Repackaged content and services under other brand • Trygg-Hansa, Pharmology, DKV, .. NetDoktor Inside

  8. Care managementProduct Summary • Virtual self-help groups • Depression, Hearing in Q3’2000 • Pregnancy Q4’2000 • Smoking Q1’2001 • Diabetes, asthma and obesity High value offerings Community Disease management • Protocol-driven programs for chronic sufferers on the Internet • Home monitoring connecting the device with a Personal Health Record Monitoring

  9. How do you builda successful community?

  10. You don’t – the community members does that

  11. What you can do… • Make sure to start with a carefully chosen focus • Where can we make a difference that no other can? • Provide an appealing infrastructure • Support the community

  12. Important lessons • Set clear goals and focus • Be clear from start how far you will go • Define and communicate policies clearly. Freedom of speech or censorship? • Scalability • Involve and empower frequent users • Give frequent privileges (make them co-admins) • Critical mass in both content and members • Choose a marketing strategy and make sure to reserve resources

  13. Important lessons 2 • Conservatism – expect that no one likes changes • Be careful to change user interfaces and procedures dramatically • Involve at least the co-admins and get support • Focus and reserve resources for continuous maintenance and development

  14. The NetDoktor Communities • Depressionhttp://depression.netdoctor.co.uk • Smokinghttp://smoking.netdoctor.co.uk • Pregnancyhttp://pregnancy.netdoctor.co.uk • Hearinghttp://hearing.netdoktor.de/

  15. What did NetDoktor gain? • Indication that our thesis work • Support groups actually work • Quality of life is improving at a low cost • A lot of user generated content (led to a positive cycle) • A loyal audience = consumer retention

  16. My URLs • http://www.netdoktor.com/ • http://www.jfpo.org/ • http://www.photo.net/ • http://depression.netdoctor.co.uk/ • http://pregnancy.netdoctor.co.uk/ • http://smoking.netdoctor.co.uk/ • http://hoeren.netdoktor.de/

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