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Chapter Twenty-Three. The Informative Speech. Chapter Twenty-Three. Table of Contents Informative Speaking Goals and Strategies Categories of Informative Speeches Subject Matter of Informative Speeches Guidelines for Effective Informative Speeches. Informative Speaking Goals and Strategies.
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Chapter Twenty-Three The Informative Speech
Chapter Twenty-Three Table of Contents • Informative Speaking Goals and Strategies • Categories of Informative Speeches • Subject Matter of Informative Speeches • Guidelines for Effective Informative Speeches
Informative Speaking Goals and Strategies • Building Understanding and Awareness • Gauging the Audience’s Informational Needs
Informative Speaking Goals and Strategies:Building Understanding and Awareness Before we can retain information, we must be able to recognize and understand it.
Informative Speaking Goals and Strategies:Building Understanding and Awareness • The audience’s comprehension is aided by: • Organizational pattern • Effective previews and transitions • Language • Presentation aids
Informative Speaking Goals and Strategies:Gauging Audience Needs • An understanding of the audience and the factors affecting it are important. • Listeners must be able to see the relevance of the topic.
Categories of Informative Speeches • Speech of Definition • Speech of Description • Speech of Explanation • Speech of Demonstration
Operational definition: defines something by explaining what it does Definition by negation: defines something by explaining what it is not Continued on next slide Categories of Informative SpeechesSpeech of Definition
Categories of Informative SpeechesSpeech of Definition • Definition by example: provides examples of the subject • Definition by synonym: defines one term by comparing it to another • Definition by etymology: illustrates the definition by explaining the root of the term
Categories of Informative Speeches:Speech of Description • Be as vivid as you can in your descriptions of people, places, events, processes, and objects.
Categories of Informative Speeches:Speech of Explanation • Explanations focus on reasons or causes, and demonstrate relationships by relying on interpretation and analysis.
Categories of Informative Speeches:Speech of Demonstration • Demonstrations generally focus on how to do something or how something works.
Subject matter of informative speeches • Speeches about Objects • Speeches about People • Speeches about Events • Speeches about Processes • Speeches about Concepts • Speeches about Issues
Subject matter of Informative Speeches:Speeches about Objects • Discuss anything that is not human, including both animate and inanimate objects.
Subject matter of Informative Speeches:Speeches about People • Inform about historically significant individuals and groups, those who have made contributions to society, or those whom we find compelling.
Subject matter of Informative Speeches:Speeches about Events • Focus on noteworthy occurrences, past and present
Subject matter of Informative Speeches:Speeches about Processes • Refer to a series of steps that lead to a finished product or end result • how something is done • how it is made • how it works
Subject matter of Informative Speeches:Speeches about Concepts • Focus on abstract or complex ideas or theories and an attempt to make them concrete and understandable
Subject matter of Informative Speeches:Speeches about Issues • Provide a report or overview of problems
Informative Speeches Guidelines for Effective Speeches
Guidelines for Effective Informative Speeches:Strive for Balance • When planning a speech, critically evaluate the amount of content to include in terms of your listener’s interests and needs.
Guidelines for Effective Informative Speeches:Define Your Terms • Define terms if you are unsure if the audience knows what you are talking about.
Guidelines for Effective Informative Speeches:Reinforce Your Message through Repetition • Repeat key words or phrases to create a distinctive rhythm and thereby implant important ideas in listeners’ minds.
Guidelines for Effective Informative Speeches:Relate Old Ideas to New Ones • Draw comparisons to concepts the audience is familiar with.
Guidelines for Effective Informative Speeches:Present New and Interesting Information • Try to uncover information that is fresh and compelling.
Guidelines for Effective Informative Speeches:Strive for Clarity • Tell the audience exactly what you want them to get out of the speech.
Guidelines for Effective Informative Speeches:Use Visualization • Visualization is an effective way to ensure the audience has a solid grasp of what you are talking about. • Visualization helps build interest.
Guidelines for Effective Informative Speeches:Incorporate Presentation Aids • Informative messages that are visually reinforced are often more understandable and believable.
