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What Can I Do with a Major in… MARKETING?

Presented by: Kellie Klinck, M.A., L.L.P.C., N.C.C. Academic Adviser, School of Business Administration Rose A. Wedemeyer, M.A., L.L.P.C. Professional Employment Coordinator, Career Services Special Guest: Jammie Farley Regional Recruiting Supervisor, Enterprise Rent-A-Car, Marketing.

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What Can I Do with a Major in… MARKETING?

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  1. Presented by: Kellie Klinck, M.A., L.L.P.C., N.C.C. Academic Adviser, School of Business Administration Rose A. Wedemeyer, M.A., L.L.P.C. Professional Employment Coordinator, Career Services Special Guest: Jammie Farley Regional Recruiting Supervisor, Enterprise Rent-A-Car, Marketing What Can I Do with a Major in…MARKETING?

  2. Our Agenda: • What is Marketing? • Curriculum • Skills Needed for this Field • Student Organization Information • Career and Job Placement Information • Guest Speaker • Questions/Comments

  3. What is Marketing? • Marketing is a management process that includes all of the activities involved in bringing a product or service to its successful delivery to customers. Most people mistakenly identify marketing with selling and promotion. • Pete Drucker, one of the leading management gurus, put it this way: “The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service fits them and sells itself.” • The marketing activities involved in bringing products to market include: • marketing research • product development • Pricing • Marketing • logistics • marketing channel management • wholesaling and retailing • promotion, including advertising, sales promotion, and personal selling. • Two other major areas of marketing are industrial marketing, which focuses on developing and selling products to companies and international marketing which focuses on marketing in other countries.

  4. Curriculum: • Core: • MKT 302: Marketing • Major: • MKT 353: Marketing Management • MKT 404: Consumer Behavior • MKT 405: Marketing Research • TWO MKT electives

  5. Marketing Electives • MKT 406: Integrated Marketing Communications • MKT 420: Distribution Channels Management • MKT 430: Sales and Sales Management • MKT 450: International Marketing • MKT 470: Business to Business Marketing • MKT 480: Seminar in Marketing * * = Select or special topics in Marketing

  6. Skills and Abilities • Insight into consumer behavior and motivations • Analytical skills • Listening skills • Problem solving/creativity • Interpersonal skills • Generalizing from cases to theory • Logical thinking • Communication skills (verbal and written)

  7. Career Possibilities • Advertising • Credit Management • Customer/Consumer Relations • Direct Marketing • Distribution Channels Management • Financial Marketing • Industrial Marketing • International Marketing • Marketing Research • Physical Distribution Management • Purchasing • Product/Brand Management • Product Planning • Public Relations • Retailing/Wholesaling • Sales and Sales Management • Sales Promotion • Services Marketing • Sports Marketing

  8. Student Organization Information American Marketing Association at Oakland University (AMA OU) • A student organization that prides itself on its respected reputation within the OU community and the educational services it provides to the University. AMA OU actively engages the student population to educate them about career preparation, opportunities, and advice. • Over the course of the year, AMA holds multiple speaker meetings, bringing in professionals in the marketing industry to speak with its members and answer any questions students might have. AMA's meetings are free and open to all. Please check out its calendar for upcoming meetings and events. http://www.oakland.edu/org/ama/

  9. GET INVOLVED WITH AMA OU! Available Executive Board positions for the Winter 2007 Semester: • Treasurer - The treasurer's responsibilities include maintaining a balance for both AMA accounts, staying up to date with all credits and debits, and turning in all SAFB allocation forms on time. • Director of Marketing and Communications - The Director of Marketing and Communications is responsible for designing event and activity fliers, banners, and other promotional items, making sure to give copies to the treasurer in a timely manner so that copies of promotional materials can be allocated for. • Director of Fundraising - The Director of Fundraising is responsible for organizing and implementing at least one fundraiser per semester, preferably more, to help maintain a balance in the AMA's flex account • Director of Community Service - The Director of Community Service is responsible for organizing and implementing at least two community based projects or activities each semester that the AMA can complete as a group. • Director of Membership - The Director of Membership is responsible for new member recruitment, new member packages, AMA National applications, and meeting attendance surveys. • For more information on becoming an executive board member or about the above positions contact amaou@yahoo.com

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