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Scandinavia Sustainable Meetings Region

Scandinavia Sustainable Meetings Region. Agenda. Case study of how to create a sustainable region or destination Examples from Scandinavia Applicable to any destination Highlights leadership role of CVB.

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Scandinavia Sustainable Meetings Region

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  1. Scandinavia SustainableMeetingsRegion

  2. Agenda • Case study of how to create a sustainable region or destination • Examples from Scandinavia • Applicable to any destination • Highlights leadership role of CVB

  3. “The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …

  4. The question is: will there be enough leaders in time?” Dr. Karl HenrikRobèrt, Founder The Natural Step

  5. Step 1: Gothenburg, Sweden 2010 Workshop to create a sharedvision of Success

  6. Step 1: Gothenburg, Sweden 2010

  7. CO-CREATING THE VISION

  8. Step 2: Reykjavik, 2011

  9. Step 2: Workshop results • Created input for development of a sustainability charter for members • Brainstormed and prioritized actions that could be undertaken by destinations • Generated input for the creation of a common sustainability measurement framework

  10. Step 3: Tampere, Finland 2012 • Launched the Scandinavia Sustainable Meetings Accord • Launched a common set of performance indicators • 16 destinations provided data to benchmark sustainability performance • Workshop to discuss implementation

  11. Accord – common commitment, shared responsibility Engaging our clients, partners and other interested parties in dialogue about sustainability Educating, sharing knowledge and recognizing best practice. Encouraging and supporting private-public collaboration with other destinations Providing resources to planners to identify responsible, sustainable and certified suppliers

  12. Accord – common commitment, shared responsibility Advocating efficient, equitable and more sustainable use of resources. Facilitating the increased use of environmentally friendly transport Calculating the CO2 footprint of a defined Scandinavian meetings industry and aiming to reduce this by 20% by 2020. Upholding the highest standards of honesty and fairness and thus maintaining a society with integrity and strong ethical standards. Giving back to the community

  13. Step 3: 30 organisationssignedtheaccord

  14. UNIQUE

  15. SCANDINAVIA DESTINATIONS SUSTAINABILITY INDEX Hardware: Infrastructure of city • Recycling • CarbonEmissions • PublicTransport Software: Meetingsindustrycommitment • % certifiedvenues/hotels • CVB sustainabilitycommunications • CVB supporttohelpclients be sustainable

  16. Destination Index

  17. ClimateLeaders 100% cities have climate plan 5.48 t/co2 average per capita emissions 33% Average 2020 co2 Reduction Target 49% Average Renewable Energy Mix 65% average waste diversion rate for the city

  18. 64% of Congress and Exhibition Centers are eco-certified 100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala

  19. 59% of allhotels are eco-certified Trondheim 95% Gothenburg 87% Stockholm 83% Stavanger 80% Malmo 81%

  20. POLICY Only 25% of CVBs have a publicly available sustainability policy

  21. 38% provide green guides 25% offer tools to clients 31% supplier lists 63% Put basic sustainability info on web CVBs need to do more to help clients be more sustainable

  22. Collaboration Real success is driven by public private partnerships

  23. Case study: Denmark Use the 2012 Danish Presidency of the EU to inspire greater collaboration, innovation and sustainable development of the meetings industry.

  24. Deliverables: draft www.sustainableeventsdenmark.org

  25. DSEI, the result and how to… • http://da.video.eu2012.dk/video/4850225/our-journey-to-make-the-eu

  26. Local Conditions, Denmark • Aarhus • No economic driver. No ”pyramid” • 44% of city hotel rooms certified • Increase in certified rooms by 150% in 2013 • 360 focus. Also outside the meeting room • Support to Local Champions  GoGreenAarhus day, Aarhus sustainbility festival, Northside Festival

  27. Ourlocal champions creating a localmarket

  28. go:sustainGothenburg Sustainable Meetings Project

  29. Market and Gap Analysis

  30. Process Leadership Industry Thought Leaders Copenhagen Amsterdam London Budapest Green Meetings Athens Bangkok Stockholm Berlin Paris Vienna Seoul Performance Leadership Developing Leadership Green Destination Infrastructure

  31. Project Architecture Private-Public Top Down – Bottom Up Approach

  32. Collaborate Plan 36

  33. GMIC Sweden: Founding Members

  34. go:sustain HOW DO WE BECOME theWORLD´sLEADING SUSTAINABLE MEETINGS DESTINATION?

  35. go:sustain RESULTS SO FAR 100% Venues Certified 87% Hotels Certified 450 Attendees at Sustainability Day 50% Taxis Certified All city events (7) certified

  36. Key CONCLUSIONS

  37. A framework for success Copenhagen Sustainable Meetings Protocol

  38. 10 Recommended actions

  39. Lessons learned on the journey Collaboration improves results, reduces work and lowers cost Sustainability strengthens community Competition is a driver

  40. BEWARE! It’seasytogetlazy

  41. SSMA, what now? • Challenges • Climate fatigue • ”Non believers” • Lack of expertise in organisation • Multiple stakeholders needed • The 2012 benchmark • 2013 and forward? • Facilitation for those involved and invitation to those who are not • Danger of those with least ambition to set the tone

  42. WHY? • Religion? • No, it’s business. • USP and advantage on international level

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