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Changing the tune – matching language with user needs to maximise discoverability

Changing the tune – matching language with user needs to maximise discoverability. Anna Gifford Australian Drug Foundation. Australian Drug Foundation. Agenda. Controlled vocabularies revisited User language and changing literacies Case study 1: Victoria Online Thesaurus

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Changing the tune – matching language with user needs to maximise discoverability

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  1. Changing the tune – matching language with user needs to maximise discoverability Anna Gifford Australian Drug Foundation

  2. Australian Drug Foundation

  3. Agenda • Controlled vocabularies revisited • User language and changing literacies • Case study 1: Victoria Online Thesaurus • Case study 2: Australian AOD Thesaurus

  4. Controlled vocabularies Managed sets of subject terms used in description to aid or enhance discovery, e.g.: • Thesauri • Glossaries • Ontologies • Taxonomies

  5. Other (sort of) controlled vocabularies • Faceted classification • Folksonomies • Topic maps

  6. Other (sort of) controlled vocabularies Folksonomy example

  7. Other (sort of) controlled vocabularies Topic map example

  8. Controlled vocabularies in librarianship • Bibliographic/resource subject description • Library of Congress subject headings • Australian Thesaurus of Education Descriptors • APAIS • AOD Thesaurus

  9. Controlled vocabularies in librarianship • Developed with the intermediary audience in mind • User language or context can be quite different

  10. User language & changing literacies

  11. User language & changing literacies

  12. How can controlled vocabularies still help users??

  13. Case study 1: Victoria Online Thesaurus

  14. Users • Personas • Demographics • Usability research

  15. Language for VO • Existing subject terminology • Existing keywords • Topic taxonomy • User language • Search term analysis • Search terms from aligned sites

  16. Building the thesaurus • Identify user language • Confirm ontology • Develop methodology and quality checking • Standards compliance • Implementation and maintenance

  17. Victoria Online Thesaurus

  18. Case study 2: Australian AOD Thesaurus

  19. A proposed thesaurus • Modify the AOD Thesaurus to bring it closer to local contexts and issues • Incorporate user language within the structure • Retain a capability for linkage with LC subject headings to preserve interoperability and data sharing • Implement into the DrugInfo Library catalogue • Roll out across websites

  20. Users - library & website Library • AOD sector - students, workers, researchers, policy makers, etc. Website • AOD sector • General public (to be determined)

  21. User language Technical language • cannabis, methamphetamine, gamma-hydroxy butyrate Common language • marijuana, crystal meth, GHB Slang • dope, mull, weed, ganja, ice, grievous bodily harm, fantasy, liquid E, blue nitro…

  22. Building the thesaurus • Identify user language • Confirm ontology • Develop methodology and quality checking • Standards compliance • Implementation and maintenance

  23. Controlled vocabularies 2.0

  24. Information Online 2009 Anna Gifford Australian Drug Foundation anna@adf.org.au http://druginfo.adf.org.au

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