290 likes | 483 Views
Leads grow faster than home sales. Million. Source: TigerLead’s Analysis. What we are doing to help you close more transactions. What we are doing to help you close more transactions. Lead Quality - Continuously improving process . Other useful info: income, job, edu , social bio, etc.
E N D
Leads grow faster than home sales Million Source: TigerLead’s Analysis
Lead Quality - Continuously improving process • Other useful info: income, job, edu, social bio, etc. • Seller • Buyer • Seller & Buyer • Address • Phone number • Email address • What is my price range? • When do I plan to transact?
Home Search leads - Are they all buyers? 1 % Seller or Buyer/Seller Leads for Home Search Source: Paws Analytics and Lead Quality Survey conducted in Feb 2014
Lead Timeframe 3 COMPETITION TIGERLEAD
Lead Price Point 4 Source: Paws Analytics
Home buyers are searching on-the-go 89% of new home shoppers use a mobile search engine at the onset and throughout their search Source: Google and Complete Home Shopper Mobile Survey 2012; REAL Trend 2013 Online Performance Study
Introducing Mobile Search! Leads can now move seamlessly between desktop and mobile search experiences Now enabled for all Tiger IDX home search sites
Introducing Mobile Search! http://richmondhomesearcher.com
Mobile – New source of leads 1. TigerLead can now tap into Mobile as a strong new lead source with solid conversion rates. 2. TigerLead can now offer its consumers a seamless home search experience whether the consumer is searching at home, at their office, or on the go mobile. 3. TigerLead'sRealtor clients will no longer lose visibility of their consumers’ search behavior when they go mobile.
Two Emails per Lead May 2014 • Allow for two users per account • (eg. husband & wife) • Easier for you to communicate with your leads
Persistent Login June 2014 Always logged-in • Re-login not required • Works across desktop and mobile • Returns still recorded as “logins” in Paws
June 2014 Map Search • Core development work completed • Optimizing for conversion and engagement before release
July 2014 Schools and Neighborhoods
July 2014 School Information
July 2014 Neighborhood Information
August 2014 Search Suggest
August 2014 Home Values becoming “Home Price Trends”