Unit 1 B

1. Unit 1 B COMMUNICATION Doris YANG

2. Being a good communicator can do wonders for your business.

3. Part I Keep in Touch Doris YANG

4. Discussion • What types of communication do you use to contact other people? • How often do you use those types of communication? • Use frequency adverbs. • (Always UsuallyFrequently Often Sometimes Occasionally Rarely Seldom Hardly ever Never) Doris YANG

5. Frequency adverbs Hardly ever Always Sometimes Usually Frequently Seldom Often Never Occasionally Rarely Always Usually Frequently Often Sometimes Occasionally Rarely Seldom Hardly ever Never Doris YANG 5

6. How formal expensive time-consuming prompt easy to use … Advantages V.S. Disadvantages Letters/memos/reports Manuals Fax E-mail Intranet Meetings Phone calls Video-conferencing qq Fetion msn Doris YANG

7. Too English? • 1. Read the article quickly (ignore difficult words and expressions) and find out who are the target readers. • Native English speakers. • 2. What does the author want to convey to target readers? • They should learn how to use English effectively to non-native speakers. Doris YANG

8. Cont’d SCAN the article again and find out answers to the questions on page 11. • English: dominant language of international communication; • Simplify their message, use shorter chunks, one idea per sentence, speak more slowly and not raise their voice; • As English is spoken in their working environment, they don’t have to understand other languages themselves; • Through language and cultural SEMINARS. Doris YANG

9. KEY WORDS • Dominance • Official • Bilingual • Overestimate>>>>understate • Over-complicate • Chunk • Approach to • Idiomatic • Culture-specific • Interpret Doris YANG

10. Part II Leaving Voice Mails Doris YANG

11. News of the Week The American investor Warren Buffett, one of the three richest men in the world, might have averted the banking crisis if he had just checked his voice mail. That's the implication of an extraordinary revelation made on the first anniversary of the Lehman Brothers bank collapse. At Fortune's Most Powerful Women Summit, Buffett revealed that a year ago Barclays Bank was considering making a bid for the troubled investment bank and wanted to know whether Buffett might use his billions to insure Lehman's assets. But when Buffett asked Barclays chief Bob Diamond to fax him more information, he never received a response and put the matter to one side. What Buffett revealed to the world's most powerful women was that Diamond did come back with the required information - but instead of faxing it, he left a voice mail on Buffett's cell phone. And Buffett, something of a technophobe, did not know how to retrieve it. Doris YANG 11

12. Discussion • Under what circumstances do you need to leave voice mails? • When you leave a message, what should you pay attention to? • 1st: be very clear • 2nd: establish context • 3rd: make requests simple and polite • 4th: give clear contact information Doris YANG

13. Barriers to Effective Communication Unclear language Cultural Differences Red tape Distraction … Doris YANG 13

14. Listening 1 • PREDICT what words or phrases might associate with these functions. • Keys: • 1. B • 2. C • 3. G • 4. H • 5. E Doris YANG

15. Flashback • Which messages do you find quite difficult? • What makes them difficult? • Phrasal verbs like “put back, work out” • Redundant information: call 4 • Long sentences and late purpose statement • Understatement: “a little bit on the optimistic side” • Get: get off to you, i.e. tell you Doris YANG

16. Part III Taking Messages Doris YANG

17. Don’t forget 1. follow the instructions, do not take down more than two words; 2. useful phrases for taking messages on page 14 Doris YANG

18. Keys • Trade Fair • S 126 25 • 3 • Tuesday 23/23 November • Gersel • the/your message • Cancelled • Not available • 27 November • confirm Doris YANG

19. CONNECTING • connecting

20. MESSAGE

21. WRONG NUMBER

22. APPOINTMENT

23. FLIGHTS