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2. Business: Ethics Governance and Risk • Q1. McDonalds is the biggest food chain in the world. Beef is served in only those places where it is culturally accepted. In India, where vegetarian food is preferred, one finds ample varieties of it in their outlets. What is your opinion about cultural clashes in business. With the help of a real life product/ business example showcase how business has ingenious ways to cross over cultural differences. (10 Marks) • Q2. “Reach for the stars but always keep one foot on the ground”, was the best advice that L.N.Mittal received. He says that ambition soars high and along with that the compulsions of achieving the goals. It then becomes difficult to practice integrity and to stay in touch with reality. Success means you fly and cannot keep your feet grounded. What do you understand by business ambition. Is it a moral quality? When does success define good business? (10 Marks) • Q3A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made to recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get much publicity, but the way it works is quietly making sense to the consumers. How can ethical consumerism change businesses, explain using Reva as a case. (5 Marks) • Q3B) An ordinary consumer in the market recognizes the various common brands, for instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that supply to the varied needs of consumer jostle for a place in the consumer’s heart and mind. These companies would like to build a good reputation and present themselves as most ethical. In this manner they build a good corporate culture. What brings ‘good’ in the corporate culture, elaborate? (5 Marks)

3. Customer Relationship Management Q1. In the wake of a major drop in Sales for Volkswagen post the cheating conspiracy, consultants are suggesting them to go for CRM in order to boost their sales. But they are skeptical about the same and don't know how will it help them. Can you guide them on the same (10 Marks) Q2. Indian Hotels Ltd. wants to set up CRM across their properties in India. But seeing the failure of the same at Courtyard by Marriot are now worried about the same happening with them too. Another of their worries is not knowing the precautions to be kept in mind while setting up one and how can they reap maximum benefits from it. Can you help them on the same (10 Marks) Q3. Read and Analyze the below given case and answer the questions at the end of it Traditional 'low price' and 'reliable service' mechanics are no longer as effective at driving customer loyalty as they used to be, and organisations that stick to traditional approaches and don't explore the new drivers influencing loyalty risk draining profitability and pushing customers away, a new study by consulting firm Accenture Strategy said. "It's time for organisations to take a fresh look at loyalty… they are wasting billions every year on customer loyalty programmes that don't create impact like they used to," according to the study. With millions of loyalty points sitting dormant and 85% Indian consumers retracting loyalty at profit-crushing rates, organisations must pay attention to new factors driving customer loyalty in the digital age or risk losing customers for good, Accenture said. The report, called 'Seeing beyond the loyalty illusion', gauges the experiences and attitudes of 25,426 consumers around the world, including 562 Indian consumers, about their loyalty relationship with brands and organisations. According to Accenture, the report found that 86% Indian consumers have switched providers over the past year, while 43% confirmed that their expectations from brand loyalty have 'completely changed' Accenture India said: "New 'languages of loyalty have emerged, driven by brands experimenting with creative digital experiences, which have changed the dynamics of customer loyalty today." Among Indian consumers, 33% have a negative or non-existent reaction when brands try to earn their loyalty, while a 25% think brands should do everything possible to earn their loyalty, the study adds. a. Based on the results of this study, according to you why firms are not able to sustain customers in spite of spending billions? (5 Marks) b. What should they do in order to satisfy and maintain loyal customers? (5 Marks)

4. Enterprise Resource Planning Q1. Enlist the modules that are available in an ERP package. Elaborate on any three modules which can be used by fast food restaurants. (E.g. McDonald's, KFC) (10 Marks) Q2. Founded in 2000, BVC Resorts manages four time-honored resorts with outstanding recreational amenities. They are Blu Resort Temple Bay (Mamallapuram, TN), BVC Cecil (Shimla, HP), Vednata Spa Resorts (Rishikesh, Uttrakhand), and Park View (Goa). BVC Resorts have served as hideaways for Bollywood legends, inspirational retreats, captains of industry, and have hosted dinners for heads of state. BVC Management provides hands-on leadership and counsel in all facets of resort operations, with a relentless focus on service and bottom line efficiency. It's a successful balance. BVC properties consistently receive high marks from guests, volumes of positive consumer press, and industry-leading margins and returns on owner investments. The aim of BVC Resorts is to make sure that their customers have the same experience across different properties. The company is looking for an ERP software that would help them with creating a unique experience for the customers, reporting, forecasting, consolidations, balance sheet account reconciliations, and various ad hoc reports. The monthly forecasts are especially important for hospitality companies in today's economy, where consumer demand changes as quickly as gas prices and airline rates, and they are essential to setting room rates, marketing special offers, and maintaining margins across the fiscal year. The company continues to grow, adding prime resorts to its portfolio. What are the few factors that BVC Resorts must consider while selecting a vendor for their ERP implementation? (10 Marks) Q3. a. With the help of an example of any organization in the ecommerce industry, discuss how ERP logistics package is used. (5 Marks) Q3. b. Compare ERP and SCM with an example of a sports bat manufacturing company. (5 Marks)

5. Financial Institutions and Market Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is languishing for more than a year. As a CFO of the Company you are required to make presentation to the Board of the Company on various anomalies/ events that have impact on stock price movements? Also explain in brief the EMH concept. (10 Marks) Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200 Crores. The Company has decided to go public to fund the future CAPEX plan. The Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process and method of listing of the shares in the stock market. (10 Marks) Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of April 2017. As a CFO you have to guide the management to hedge the financial exchange risk. Explain various hedging techniques. (5 Marks) (b) Indian financial system and financial market are witnessing a fast paced liberalization over past few decades. In light of these changes, as a CEO of a new E- commerce Start up, briefly explain various financial services/ payment options that you can offer to all your customers? (5 Marks)

6. Logistics Management Q1. Explain in detail the physical distribution activities of any automobile company such as Tata Motors, Royal Enfield or Chevrolet. (10 Marks) Q2. All businesses, especially those in logistics need to think carefully about the way they manage their inventory due to increased competition, shrinking margins and rising costs. Efficient warehouse operations lead to less stock being parked, less time being spent by the staff in picking, locating and preparing items for timely delivery of the orders to the clients. Give a suitable example of an organization that helps illustrate how warehouse management system helps in improving the operations of an organization? (10 Marks) Q 3. a. Give an example to explain how an organization practices 'Green Logistics'. (5 Marks) Q 3. b. At a manufacturer who produces CD's, the Demand is reasonably constant throughout the year, and last year the company sold 2,000 units of this product. It estimates the costs of placing an order at around Rs.25 each time an order is placed, and calculates that the annual cost of holding inventory is 20 per cent of purchase cost. The company purchases the material for the CD's at Rs.60 per unit. Calculate the EOQ to determine how much the company should order at a time. (5 Marks)

7. Operations Management Q1. Assume that you are the Quality Head in a Pharmaceuticals manufacturing company. Your CEO has just asked you to prepare a report on TQM implementation in the company. Use the eight building blocks of TQM to prepare your report. (10 Marks) Q2. Imagine that you are a Senior Production Planning and Control (PPC) Manager in Tata Steel and you are invited to "NMIMS Global Access School for Continuing Education" to share your knowledge in PPC. How/what are you going to explain as the role of PPC in any manufacturing company? (10 Marks) Q3. Assume that you are the Production Head in an Automobile manufacturing company. Discuss how you are going to explain the following to the new recruits in the Production department. a) Different types of inventory and different type of inventory costs. (5 Marks) b) Different inventory models. (5 Marks)

8. Project Management Q1. Assume that your company is planning to construct a chemical factory in Navi Mumbai. Who are the key stakeholders? Why stakeholder analysis is important as a precondition of the decision whether or not to follow through with such a plan? As a Project manager how are going to negotiate with different stakeholders in the project? (10 Marks) Q2. Construct a WBS (Work break-down structure) for a project in which you plan an event in your office/organization. (10 Marks) Q3. All projects encounter some risk. New and unique projects have more unknowns and therefore more risks. A project manager needs to use an appropriate level of detail in risk planning enough to plan for all major and minor risks. a) Assume yourself to be a project manager of a company involved in "new products development projects", how are you going to do the risk planning to identify potential problems that could cause trouble for your project? (5 Marks) b) What all methods will you use to assess the identified risks? (5 Marks)

9. Supply Chain Management Q1. Explain with a suitable example the supply chain management in the book publishing industry and the challenges faced in the same. (10 Marks) Q2. With the help of an example from the retail industry, discuss what are the major supply chain decisions undertaken by organizations with respect to type of facility, inventory, transportation and sourcing. (10 Marks) Q3.a. With the help of an example discuss the factors affecting the network design decisions of Lenovo or Lava or Samsung mobile phones? (5 marks) Q3.b. Explain the SCOR model for an online food delivery startup such as Holachef, Foodpada, Swiggy etc. (5 Marks)

10. Total Quality Management Q1. Using an example explain how Shewhart's PDSA cycle can be used as an effective process improvement technique. (10 Marks) Q2. Quality management systems (QMS) can help companies to remain ahead of their competition. Explain with an example how ISO 14001 Environmental management system (EMS) can be implemented and used as a tool for gaining competitive advantage in the market? (10 Marks) Q3. Andhra Pradesh Dairy Development Cooperative Federation Ltd. (APDDCF) an enterprise of farmers for Dairy Development, started in the year 1981, with a three tier cooperative structure provides mechanism for regular timely pickup of milk, ensures minimum support price to the farmers and ensures availability of milk and milk products at reasonable price. a. How does a dairy organization like APDDCF ensure that its processed milk is of good quality? (5 Marks) b. How can APDDCF apply the various principles and tools of statistical quality control? (5 Marks) Visit http://distpub.com for solution.