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steps of SEO audit process: with tools to boost Google ranking

steps of SEO audit process with the help of best SEO audit tools to boost your Google ranking. learn to do it on your own. For more information :- https://www.updateeverytime.com/steps-of-seo-audit-process/<br>

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steps of SEO audit process: with tools to boost Google ranking

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  1. Steps of SEO audit process With tools to boost Google ranking

  2. Check that only one version of your website is browseable • Check your site is secured or not. • Buy a dedicated IP address, a dedicated IP address is used by only one website. • Buy a SSL (secured socket layer) certificate. • Activate the certificate. • Install the certificate. • Update your website to use HTTPs.

  3. Set a website crawler • Start a website crawler to run in the background. • Website crawler works like Google • It will spider all over the website. • It will give all the information about:- • Structure • Current SEO setup

  4. Check your website is indexed or not Google search console or Type “site: search operator” on Google search.

  5. You should rank for your brand name • Strong link building • Doing a PR campaign • Citation building on local directories • Make sure your site is registered on MY Google Business Listing. • Ensure your site is present on all the major social networking sites

  6. Perform some basic on-page SEO • Proper title tags with relevant keywords and search volume. • Well written meta description. • H1 tag with one or two keywords. • Subheaders like H2, H3, etc. with keywords.

  7. Check for more SEO issues after getting crawl reports • Check for deeper issues with the help of crawl reports. • Correct them.

  8. Check for duplicated and thin content on your website • Having your content duplicated by other website is even worse. It becomes difficult for Google to recognize which is the original version of the content. It can further lead to the ranking of the wrong version. If you find the duplicated content of your website, make sure they are using backlink to your site. • Having thin or you can say very low quality content is also a problem. They do not help in ranking.

  9. Check if your website loads faster • Websites which load faster provides a better user experience • Google’s Page Speed Insights tool can be a bit helpful in checking slow loading issues • Optimize the slow loading pages.

  10. Check for structured data errors • Use Google’s structured data testing tool to check for errors. • Fix the errors as soon as possible.

  11. Do an analysis of organic search traffic • Check the performance of your website through Google Analytics. • Check the page bringing the maximum website. • Check for the monthly performance of your site. • checking the weekly performance of your site to notice any spikes or dips.

  12. Check whether the rankings are going in the right direction • Check the rankings for certain keywords with the help of organic keyword report. • If there is a decline then it may be because of Google penalty or outdated content.

  13. Check for the pages ranking high or in position 5-10 for high volume keyword • Search for the pages ranking in position 5-10 for high volume keywords. • You need to boost those pages by internal linking, backlinking, updating the content and optimizing the On-page for the exact keyword.

  14. Check your backlink profile • Do a manual audit of your site’s link profile. • Put more efforts to make your link building stronger. • Check for anchor clouds. • If backlinks are linked to spammy anchors or to a large number of keyword-rich anchors. Then you need to fix them. • Check for suspicious or low-quality links. • Fix them as soon as possible. • Don’t forget to check for low-quality guest posts and links from irrelevant directories.

  15. Check if there are any broken links, to and from your website • Find broken links using Ahref’s site explorer. • Sort the result by referring domains to see which of the pages have the maximum inbound links. • Fix the issues as soon as possible. • Replace the content. • Redirect the broken page to another destination or leave a 404 error message. • Broken pages need to be replaced or deleted as soon as possible.

  16. Try to find for the content gap. • Find your competitors using competing domain reports of Ahref’s site explorer. • Go for a content gap report to enter your competitors. • In that report, filter out the branded searches and keywords that are not worth targeting. • Check for the high-volume keywords to target. • Follow the same process with more competitors.

  17. Go for a full content audit • Find out the low performing content. • Update them to do improvements and re-launch them. • Delete that content and redirect the URL to a relevant page, so you don’t lose any link equity of your site. • Continuously audit your content from time to time.

  18. Thank you Do not forget to subscribe and share.

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