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Athletes or Eye Candy: Messages Sports Illustrated Magazine Sends to Men about Women

Athletes or Eye Candy: Messages Sports Illustrated Magazine Sends to Men about Women. By: Meghan Zapiec Majors: Sociology & Religious Studies Hometown: Sewell, New Jersey Eng. 110 Instructor: Dr. Cassie Kircher. Project Description Magazine Data 1 Magazine Data 2 Appearance Chart

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Athletes or Eye Candy: Messages Sports Illustrated Magazine Sends to Men about Women

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  1. Athletes or Eye Candy:Messages Sports Illustrated Magazine Sends to Men about Women By: Meghan Zapiec Majors: Sociology & Religious Studies Hometown: Sewell, New Jersey Eng. 110 Instructor: Dr. Cassie Kircher Project Description Magazine Data 1 Magazine Data 2 Appearance Chart Athlete Chart Summer 1999 July/August 2000 Sept. / Oct. 2000 English 110 Objective The Writing Process What I Learned With thanks to Dr. Jean Schwind who provided this assignment

  2. Magazine Data 1Magazine Data 2Appearance ChartAthlete ChartSummer 1999July/August 2000Sept./Oct. 2000English 110 ObjectiveThe Writing ProcessWhat I Learned Home Project Description • My project looks at covers of Sports Illustrated Magazine to see how women are depicted. • The magazine is predominantly subscribed to by males. • Therefore, the focus of this project is to determine the messages that the magazine sends to men about females, particularly female athletes.

  3. Project DescriptionMagazine Data 2Appearance ChartAthlete ChartSummer 1999July/August 2000Sept./Oct. 2000English 110 ObjectiveThe Writing ProcessWhat I Learned Home Sports Illustrated • Read by 23 million adults each week • 18 million are men • 1st published in 1954 • 1st swimsuit issue in 1964 Sports Illustrated for Women • A bi-monthly sports magazine for women • Targeted 300,000 18-34 year old women • 1st published in March 2000 • Last issue published in November 2002

  4. Project DescriptionMagazine Data 1Appearance ChartAthlete ChartSummer 1999July/August 2000Sept./Oct. 2000English 110 ObjectiveThe Writing ProcessWhat I LearnedHome Sports Illustrated Magazine • Total # of issues analyzed = 1,576 • # of covers featuring only men = 1,450 • # of covers featuring only women = 70 • # of covers with both men & women= 27 • Other = 29 • This includes animals, landscapes, equipment, money, etc. without people.

  5. Project DescriptionMagazine Data 1Magazine Data 2Athlete ChartSummer 1999July/August 2000Sept./Oct. 2000English 110 ObjectiveThe Writing ProcessWhat I LearnedHome Appearance of Men vs. Women on Sports Illustrated Covers Men Women

  6. Project DescriptionMagazine Data 1Magazine Data 2Appearance ChartSummer 1999July/August 2000Sept./Oct. 2000English 110 ObjectiveThe Writing ProcessWhat I LearnedHome Athletes vs. Non-Athletes on Sports Illustrated Covers Men Women

  7. Project DescriptionMagazine Data 1Magazine Data 2Appearance ChartAthlete ChartJuly/August 2000Sept./Oct. 2000English 110 ObjectiveThe Writing ProcessWhat I Learned Home Summer 1999 Women Featured in Sports Illustrated Sports Illustrated For Women

  8. Project DescriptionMagazine Data 1Magazine Data 2Appearance ChartAthlete ChartSummer 1999Sept./Oct. 2000English 110 ObjectiveThe Writing ProcessWhat I Learned Home July/August 2000 Women Featured in Sports Illustrated Sports Illustrated For Women

  9. Project DescriptionMagazine Data 1Magazine Data 2Appearance ChartAthlete ChartSummer 1999July/August 2000English 110 ObjectiveThe Writing ProcessWhat I LearnedHome September/October 2000 Women Featured in Sports Illustrated Sports Illustrated For Women

  10. Project DescriptionMagazine Data 1Magazine Data 2Appearance ChartAthlete ChartSummer 1999July/August 2000Sept./Oct. 2000The Writing ProcessWhat I LearnedHome English 110 Objective • A more sophisticated understanding of the relationship of purpose, audience, and voice • An awareness that writing expectations and conventions vary within the academy and professional and public discourse

  11. Project DescriptionMagazine Data 1Magazine Data 2Appearance ChartAthlete ChartSummer 1999July/August 2000Sept./Oct. 2000 English 110 ObjectiveWhat I Learned Home Writing Process • Because this report was directed towards the social sciences, we were required to use APA formatting. This was not something I had used before, nor was I familiar with any aspect of it. • While writing the paper, I was required to be constantly aware of the changes I would have to make from my normal style. • Another difficulty I faced was simply focusing the paper. • Most importantly, I had to keep in mind my audience. I needed to maintain formality and follow the guidelines to the point.

  12. Project DescriptionMagazine Data 1Magazine Data 2Appearance ChartAthlete ChartSummer 1999July/August 2000Sept./Oct. 2000 English 110 ObjectiveThe Writing ProcessHome What I Learned from the Project • This project helped me to realize the strong influence of the media. • I learned the differences in a paper directed towards the social sciences compared to the humanities. • I learned the importance of relating data to the topic while still maintaining an objective view. • This project added to and enhanced my knowledge of writing with a certain audience and purpose .

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