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Great American Main Street Awards: An Insider’s Guide August 14, 2014 Presenters:

Great American Main Street Awards: An Insider’s Guide August 14, 2014 Presenters: Patrice Frey, National Main Street Center Steve Amraen, National Main Street Center Eddie Bumbaugh, Harrisonburg Downtown Renaissance. Patrice Frey President & CEO National Main Street Center. Steve Amraen

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Great American Main Street Awards: An Insider’s Guide August 14, 2014 Presenters:

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  1. Great American Main Street Awards: An Insider’s Guide August 14, 2014 Presenters: Patrice Frey, National Main Street Center Steve Amraen, National Main Street Center Eddie Bumbaugh, Harrisonburg Downtown Renaissance

  2. Patrice Frey President & CEO National Main Street Center

  3. Steve Amraen Associate Manager of Network Services National Main Street Center

  4. GAMSA 2015 Timeline • Wednesday, September 17: Applications Due (Midnight CST) • Friday, October 17: • Semi-Finalists Announced • Monday, March 30, 2015: Winners Announced at 2015 Conference in Atlanta

  5. Process • Download application from Main Street website • Complete Application • Email completed application along with supporting materials to gamsa@savingplaces.org • Once you receive confirmation, mail in your $150 application fee to: • National Main Street Center • Attn: GAMSA • 2600 Virginia Ave NW, Suite 1000 • Washington, DC 20036

  6. New Requirements in 2015 • Include up to 15 photos • Letter of Support from Coordinator • Information about community and program

  7. Application Tips Photo Credit: DDA Main Street • Use high quality photos that showcase all aspects of your community • Be sure to highlight results and outcomes of project or event • Incorporate the four committees into your application • Start Early!

  8. Eddie Bumbaugh Executive Director Harrisonburg Downtown Renaissance

  9. Evaluating GAMSA • Early goal to receive award • Encouraged to applyfor several years • Concerned pre-mature for HDR • Projects in process or for future • Informed 2-4 years typically to win • Applied in 2013 and named Semifinalist

  10. Learning GAMSA • Start early and develop team • Assign tasks and timelines • Create outline and gather data • Determine assets and achievements • Talk with other winning communities • Ask questions of Main Street staff National Main Street Center www.mainstreet.org

  11. Selling GAMSA • Select primary writer for first draft • Ask others to edit and review • Read with outsider perspective • Use bullets and lists • Include quotes and brief examples • Revise numerous times National Main Street Center www.mainstreet.org

  12. Documenting GAMSA • Photos of downtown life • Mountains2MainStreets brochure • Business Recruitment Guide • Plan Our Park presentation • Culinary and Documentary videos • Letters of support National Main Street Center www.mainstreet.org

  13. Celebrating GAMSA • Professional film crew and video • Announcement and video at fundraiser • Recruited board members and planes • Media coverage and supporter excitement • City council and service clubs presentations • Virginia Business, Preservation, and other publications National Main Street Center www.mainstreet.org

  14. Sustaining GAMSA • Valley Fourth parade • Plaque and banner at Visitor Center • Banners and signage at parking decks • Stickers for businesses • Promotion design for newsletter and logo • Rest on laurels or use as launch for progress National Main Street Center www.mainstreet.org

  15. Patrice Frey President & CEO National Main Street Center

  16. Judging Criteria • Impact of Main street organization on community • Involvement of public/private sector • Commitment to Historic Preservation • Demonstrated success of Four-Point approach • Main Street creating great place to live, work, play & visit • Supporting documents Credit: Deb Sprecker Credit: Brandy Somers

  17. Questions? Registration opens soon for our next online training! “What Every New Main Street Manager Needs to Know,” September 11 at 1pm Central/2pm Eastern with Norma Ramirez de Miess National Main Street Center www.mainstreet.org

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