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Agenda

Agenda. Monthly Update 5.15.12. Agenda. Announcements Equine Network department updates Sales Print Digital USRider Equine.com HorseBooksEtc. Agenda. Announcements. Sales Update. A Home for Every Horse

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Agenda

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  1. Agenda Monthly Update 5.15.12

  2. Agenda • Announcements • Equine Network department updates • Sales • Print • Digital • USRider • Equine.com • HorseBooksEtc

  3. Agenda Announcements

  4. Sales Update • A Home for Every Horse • Successful reception at Rolex, article coming in TSC’s “Out Here” magazine and “Horse Talk Live” on RFD. • Final stages of Olympic launch • Ride Now Tour • On to Colorado where we will be joined by a new partner “Merck” • Recent advertiser wins include spreads from Freedom Health, Shires, Heartland Vet, as well as ad campaigns from Partrade, Electrobraid fence (now Woodstream), and Centaur fence • All either new advertisers or advertisers dormant for more than a year • Phase two of Purina Senior Horse Resource Center to launch this month • Agreement signed by British Equestrian Trade Organization (BETA) that will help us in bringing additional European advertisers to the US—with help from our European rep Vikki Albert

  5. Edit Update • AHP seminar/awards • Dr. Bertone at AmerEquine in Ft. Worth • Upcoming circ meeting in Gaithersburg 6/8/12 • Surveys completed for EQUUS and Horse&Rider • Kristy compiling data • Contest updates • Upcoming EQUUS sponsored ELCR exhibition at IMH/Kentucky Horse Park • Olympic blog launched on DiscoverHorses.com

  6. Digital Update JOBS! What websites are there that give information regarding different jobs in the Horse Field?! Sales positions in the Equine Industry? How to find a position running a Horse Resort? What Colleges provide Equine degrees and what jobs can be found with those degrees? JOBS!!! Olympics hub launch on EquiSearch A Home for Every Horse hub launchedand rescue list growing New Circ storefront featuring subscriptions for all magazines Project Centerline Phase 1 ends May 20, 2012 Horse Journal free PDF download A/B test results MyHorse Daily survey

  7. USRider • Member referral email campaign • Added Pro-Buck Protective Riding Equipment, Paddock Patch and HayRak to Winners Circle Advantage benefits • Making donations to FSU and Natures Way Animal Rescue large animal rescue programs from Leg Up Fund • Booth at AmerEquine

  8. Equine.com • Created an interface to help generate the 25 different Classified based newsletters we send out each month to the Equine.com customer base • Added new banner positions on equine.com to increase inventory available for Ad Network sales. Expect Equine.com to generate $5-6K per month in remnant ad revenue • Began building a Scam Info section for Equine.com and plans for better integration and visibility on the site for user protection.

  9. HorseBooksEtc • April 2012 up 55% from April 2011 • Great results from Editor’s Pick emails • users convert higher than site average • Converting books to ebooks with Digital Divide Data

  10. Keep up the good work!

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