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Coulda, Woulda, Shoulda

Discover lessons learned from planning and executing a serials survey. Understand the benefits, study subjects, measurement methods, analysis, and implementation tips for successful results.

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Coulda, Woulda, Shoulda

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  1. Planning and conducting a serials survey: lessons learned Coulda, Woulda, Shoulda Madeleine Bombeld, Eileen Brown and Lynn ShayUniversity of North Carolina at Wilmington North Carolina Serials Conference 2004

  2. Who we are: Top rated regional universityNationally recognized for our Marine Science programEnrollment - 11000 undergrads, 1000 graduate studentsFull time faculty 445 Randall LibraryApproximately 900,000 volumes2950 subscriptions, 479 electronic onlyAccess to 160 databases and/or aggregatorsSerials budget $1,300,000

  3. Collaboration • Madeleine Bombeld - Access Services Librarian • Elieen Brown - Government Documents Librarian • Lynn Shay - Serials Coordinator All members of the Task Force on Serials Management and Access 

  4. Getting Started • GoalDo our users have a preference? Prefer electronic? Prefer print? How will knowing this be of benefit? • Literature ReviewAre there similar studies? Consistent findings? Can we build upon the literature? • Subjects for StudyWho? • MeasurementWhat are key variables? Measurement devise new or developed by others?

  5. Data- Collection MethodsSurvey? Experiment? Field research? • AnalysisDescriptive? Inferential? • Schedule • Budget Babbie, Earl. The Practice of social research. 5th ed.

  6. Format Preference • What is your preferred mode of access to journal literature?Please check one.O print/library copyO electronic via the web

  7. Coulda • Survey goalWe may have been too optimistichttp://www.ucop.edu/cmi/docs/cmi_prelim_findings_072103.pdf • QuestionnaireBe careful Open-ended or closed-ended questionsAsk questions in a way that makes sense to respondentsAvoid biasIs the respondent able to answer reliably?

  8. What does this mean? To remain current in your field of research you need journal access to:o most recent o current calendar year o within 1-2 years o 3 to 5 years o 5 years

  9. Faculty Core Journals -preferred electronic List core journal that you use to keep current in your field and indicate the format you use1._________________________ o electronic o print

  10. Coulda • Data collectionFacilitate clear recording of answersCollect in a form that is efficient for later processing • DeliveryInvolve others

  11. Data

  12. Woulda • Content problems • Survey administration • Results analysis

  13. Shoulda • Response numbers • Survey content • Analysis

  14. Web addresses UNCW Survey Questionnairehttp://library.uncwil.edu/Techserv/journal_survey.html Literature Review/Works Citedhttp://library.uncwil.edu/Techserv/survey_bibliography.html

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