Aveda's Environmental Leadership and Responsibility in Beauty

3. OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

4. Objectives • All over color that emphasizes movement and variation • Block coloring techniques • Creative sectioning patterns and application • Color application from subtle to dramatic outcomes

5. Process • Overall vision for change • Develop a clear design • Define time line • You need to choose materials/colors • Cost

6. Customized service • Handy Man • Dry Cleaner • Gardener • Restaurant Server

7. Unique • Handwriting • Footprint • Saliva (DNA) • Voice recognition • Iris recognition

8. Why a guest leaves • Death 1% • Move 3% • Friend 5% • Competitor 9% • Dissatisfied 14% • INDIFFERENCE 68%

9. What do you look for? • Hair cut: where the hair falls • Focal point of cut • Overall style of the guest • Maintenance: specific look • Seasonal change

10. Hair color application • Control: what you are doing • Subsections: 1/8 inch to 1/4 inch apart • Proper saturation • Guest protection • Neatness counts!

11. Hair color application Circles • Creates soft dimension & movement. • Great with some layering

12. circles

13. circles

14. circles

15. Hair color application Color Melting • Soft to bold color choice • Creates natural variation color from scalp to ends • Full Head

16. colormelting

17. colormelting

18. colormelting

19. Hair color application Arcs • creates movement and diversity of looks • underlying colors that are exposed with movement of the hair

20. arcs

21. arcs

22. arcs

23. ARCS

24. ARC Arcs are a way to subsection the hair differently than traditional straight, horizontally or vertically

25. ARC alternate similar or bold colours through your section colour melt 6N scalp area 8N midlength 10N ends – Ends 10N 10 8 6 8 10 9 8 10 9 8

26. ARC EXTEND Lighter shapes underneath, darker through the top Foil work within an arc

27. Tips for success CIRCLES Fringe Area • treat as a separate section and part at diagonal, creating a point at the part Part • overlapping formulas at the part Separating Circles • apply foil under longer hair to separate sections.

28. Tips for success COLOR MELTING • Use colors from the same tonal family • For dramatic effects, use levels that are further apart • For softer effects, use same tonal family with levels that are closer together • Overlap color formulas where they meet

29. Arcs: tips for success

30. Mountains

31. Rivers & streams

32. Rivers & streams

33. Straight vs curved

34. ActivityDetermine the following: • When would you choose to use this application on your guest? • Is it better for dramatic or soft effects? • What affect will you achieve? • Additional application options, could you incorporate highlighting, weaving or partial? • How would you charge for this customized service?

35. Objectives • All over color that emphasizes movement and variation • Block coloring techniques • Creative sectioning patterns and application • Color application from subtle to dramatic outcomes

36. LUNCH

37. BREAK