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Adur & Worthing Tourism Industry Forum & Leaflet Exchange Wednesday 2 nd April 2014

Adur & Worthing Tourism Industry Forum & Leaflet Exchange Wednesday 2 nd April 2014. Janice Fraser Tourism Development & Marketing Officer Adur & Worthing Councils. English Tourism Week 29 March – 6 April 2014 www.englishtourismweek.co.uk.

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Adur & Worthing Tourism Industry Forum & Leaflet Exchange Wednesday 2 nd April 2014

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  1. Adur & WorthingTourism Industry Forum& Leaflet ExchangeWednesday 2nd April 2014 Janice FraserTourism Development & Marketing OfficerAdur & Worthing Councils

  2. English Tourism Week 29 March – 6 April 2014www.englishtourismweek.co.uk Our sector touches everyone – visitors, residents and employees. It’s one of the few sectors active in every part of the country.

  3. Value of Tourism in Worthing & Adur 2012

  4. Spring is here! After the wettest winter in recorded history…...

  5. How has the weather affected your business?

  6. £2million support package from Government www.visitengland.com/morecoast

  7. What have we been doing? • On going delivery of the Tourism Marketing plan • Countdown to Christmas Campaign – events guide, poster, web page, social media, e-mailer • Travel Trade Exhibitions • Group Travel promotion • Meet the Media – Belgian Press Trip, WW1 links • Visitor Guide • VisitWorthing.co.uk responsive website – 247,600 unique visitor hits – up 46% • Social media – Facebook (471 likes) & Twitter (2,180 followers) • Media / on line advertising • VE Coastal Campaign

  8. What have we been doing? • Events Funding ‘Pot’ – 10K each for Adur & Worthing • Cultural Projects • Regeneration Projects • Seaconomics • Visitor Information Centre • Adur & Worthing Local Assessment Scheme • Filming Guide

  9. What’s New this season…… • Deliver the 2013/4 marketing plan • Cycling Campaign • On Your Doorstep Campaign • Summer Events Guide – available Easter • Promote local Accommodation Scheme and encourage participation • Destination Britain board game

  10. Marketing Activity • 2013/14 Guide – Distribution, 5,000 reprint • VisitWorthing.co.uk responsive website – promotion / sales, SEO • Media / on line advertising to promote guide & website and generate leads • Consumer e-mailers to 50,000 database – promoting special offers, events, new products • Develop use of Social media – Facebook, Twitter & Linked In • Welcome to Brighton – bedroom browser • Events promotion – posters, website, summer events guide • PR opportunities

  11. VisitWorthing Information Centre • New Team – Eileen, Pamela, Janet & Georgina & casuals • Hosting events – Art Trail, WOWetc. • TV presentation screen window • Seasonal window displays • New local suppliers • New events submission module

  12. 2014 – this years event highlights! • Adur Festival • Party on the Prom & Childrens Parade • Worthing Open Houses • Armed Forces Weekend • Worthing Food & Drink Festival • Worthing Festival • Worthing International Birdman Competition • Adur River Fest • Worthing Rotary Carnival • Shoreham Airshow • World of Words • Undercurrent Festival • Community Play And lots more!……

  13. What’s New ……

  14. We can’t do this without you! • You help make this destination what it is • Promote your business with us • Keep in touch! - tell us what you’re doing – what’s new • Give us your offers • Make full use of our marketing materials & branding • Share your knowledge • ‘Follow’ us, ‘like’ us, link to us • Work together, link up, make partnerships

  15. Anything to do with Tourism…… Contact me: • Portland House, Richmond Road, Worthing, BN11 1HS • Tel: 01273 263022 • Email: janice.fraser@adur-worthing.gov.uk

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