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LES’ COPAQUE tm PRODUCTION SDN BHD (LCPSB). Norikhti Faqriah bt Azime (2008319497) Nur Jihan Mohd Fadzil (2009425582). COMPANY PROFILE. COMPANY MANAGING DIRECTOR: Burhanuddin Md Radzi COMPANY NAME: Les' Copaque Production Sdn Bhd COMPANY ADDRESS :
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LES’ COPAQUEtmPRODUCTION SDN BHD (LCPSB) Norikhti Faqriah bt Azime (2008319497) Nur Jihan Mohd Fadzil (2009425582)
COMPANY PROFILE • COMPANY MANAGING DIRECTOR: • Burhanuddin Md Radzi • COMPANY NAME: • Les' Copaque Production Sdn Bhd • COMPANY ADDRESS : • Les' Copaque Production Sdn. Bhd. No. 1, Jalan Boling Padang G13/G, • Section 13, 40100, Shah Alam, Selangor. • DATE OF ESTABLISHMENT: December 2005 • CORE BUSINESS: • Producing high quality 3D animation i.e. animated featured film, animated series and “public services announcement projects” with local images but has global appeal.
COMPANY STRUCTURE Training Center Merchandising Restaurant • LCP ANIMATION TRAINING CENTRE Sdn. Bhd. • A 100% wholly owned subsidiary of LCPSB. • Incorporated in February 2008 • To provide professional training for graduates or individuals. • Interested to expand their career in the Film & Animation Industry. • LC MERCHANDISING • A 100% wholly owned subsidiary of LCPSB. • Handle the production of merchandises. • Manage the licensees in manufacturing the merchandises. • Distributing a bigger range of original Upin & Ipin products. GENG’S CORNER - A family restaurant with the theme from your beloved characters Upin & Ipin and from “Gang: The Adventure Begins”.
ENGAGEMENT WITH AGENCIES & GOVT • AGENCIES • MDeC– To market our animation domestically & globally i.e. brought LCPSB to International Film Festival in Cannes, France in 2009 • MIMOS– Provide facilities of rendering for their 1st film • GOVERNMENT SUPPORT • MOSTI– Financial support from E-Content fund of RM 1 mil • Malaysian Ministry Of Culture, Arts And Tourism-Financialsupport totaling RM200k for promotion as part of “Visit Malaysia Year Campaign” in 2008 • TV9,RTM– As a media platform to promote animation product for general viewer.
IT APPLICATIONS • Use graphics and animation applications. • Main software for 3D software: Autodesk Maya. • Supporting graphics and editing software: • Adobe After Effects • Adobe Premiere • Adobe Photoshop • Adobe Auditions • A few more minor programs
SUCCESS STORIES • FINANCIAL • Return on Investment–only after 3 years establishment as it took 2 years (2006-2008) mainly to complete the animation and for R&D purposes. • The movie “Gang: The Adventure Begins” had a turnover of RM 6.3 million in the Malaysia box office-among the highest ranked movie in best-ticket selling • The movie “Gang: The Adventure Begins” recorded a profit of RM5 million. • MARKET PENETRATION • Upin & Ipin the series have successfully penetrated Indonesia & Turkey market. • “Gang: The Adventure Begins” has started screened at 2000 cinemas in India and been translated into Hindi language. • Since 2009, Upin & Ipin the series (Season 3 and onwards) have successfully aired at the Disney Channel Asia.
SUCCESS STORIES • AWARDS • The first 3D animation film released in Malaysia, Malaysia Book of Records • “Gang: The Adventure Begins” – Best Editing, MSC Malaysia Kre8tif • “Gang: The Adventure Begins” – Best Music/Score, MSC Malaysia Kre8tif • Gang: The Adventure Begins” – Jury Special Award, MSC Malaysia Kre8tif • CONTRIBUTIONS TO SMEs • As a role model for other SME companies due to its effective strategic planning in producing 3D animation. • Created business opportunities to retailers and distributors through merchandising. • Organized more talks to attract new generation to explore and have better exposure in animation industry.
SUCCESS STORIES • CRITICAL SUCCESS FACTORS • In-depth R&D which encompassing all aspects including strategy, production and marketing. • High concentration on the Human Capital Development through hands on training to all staff • The MD of LCPSB, En Burhanuddin has a broad experience in business where he has been working with PetronasCarigaliSdnBhd since 1981 and successfully made a turnover of RM130 million from RM10 million. • More focus on quality of plot story to ensure it is able to convey good message to the viewers especially to children.
COMPANY DIRECTION • SHORT-TERM PLAN • To continue and produce more animation series for Upin & Ipin TV9 (Malaysia) and TPI (Indonesia). • To produce the sequel movie for “Gang: The Adventure Begins” • LONG-TERM PLAN • To produce new concept of animation series. • To build a strategic alliance with other companies outside Malaysia. • MOVING FORWARD • To become the best animation company in Asia. • To create more animation products which could compete at International level • To widen the company’s horizon by developing more talents and specialists in animation. • To invest in more sophisticated equipments for better film-making quality
LESSONS LEARNT • Gained some insights on how IT applications contributed in animation industry. • Able to explore and have better understanding of business model in Malaysian animation industry. • Studied on the company’s sustainability- how the business works and how it diversify the income in order for the company to continue survive. • Examined the critical success factors, key achievements and the challenges faced by the local animation producer-LCPSB.
