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Introduction

Introduction. Team 09 aBigCityDelft Femke, Asih, Wouter, Jan. The Process. Ideas and theory synthesized Concept choice based on intermediated test Kept aBCD-blog. Chosen concept. Chosen concept. Results of 40 participants Difference to steer the visitor too explicit

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Introduction

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  1. Introduction Team 09 aBigCityDelft Femke, Asih, Wouter, Jan

  2. The Process Ideas and theory synthesized Concept choice based on intermediated test Kept aBCD-blog

  3. Chosen concept

  4. Chosen concept Results of 40 participants Difference to steer the visitor too explicit Some planned the route based on one icon • Recommendations • Left/right only by intersection • - Interesting areas high lighted • Simplified symbols • Even out icons (left and right) in e.g. meaning, size

  5. Final test conclusion 20 participants No difference seen (100%) Museum; 4 out of 10 correct Shopping; 8 out of 10 correct

  6. Final test conclusion Decision made based on personal preference (e.g. canals) Decision made based on icons Decision made based on distance to first high lights

  7. Final test conclusion Recommendations More then one aspect to steer the visitor Add a man facing one way, or the other A light subtle gradient in the route Add more redundant information for the user to filter Distract attention away from icons (only perceived when searched for)

  8. http://bigcitydelft.wordpress.com/ Thank you!Questions?

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