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A Presentation by Rohit Nagpal

A Presentation by Rohit Nagpal. An overview: UCB. UCB in India. SWOT : a macro level study. Visual merchandising Concept at Benetton. Project interface. 5 spells: 4 rules. Synthesis. An overview. Chronology structure. Benetton family. Benetton HQ at Ponzano, Italy.

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A Presentation by Rohit Nagpal

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  1. A Presentation by Rohit Nagpal

  2. An overview: UCB UCB in India SWOT : a macro level study Visual merchandising Concept at Benetton Project interface 5 spells: 4 rules Synthesis

  3. An overview Chronology structure Benetton family Benetton HQ at Ponzano, Italy

  4. Brand portfolio Undercolors of Benetton Nordica Playlife Rollerblade Sisley Killer loop Undercolors of Benetton Nordica Playlife Rollerblade Sisley Killer loop

  5. “Communication network” DESIGN INTERACTIVE MEDIA PUBLISHING COLORS CINEMA AND VIDEO PHOTOGRAPHY VISUAL COMMUNICATION MUSIC

  6. Benetton India Pvt Ltd

  7. 5 spells : 4 rules : 4 rules Concept creation Build team Distribute/share ideas Generate profits INITIATION ANALYSIS CONCEPT FINALIZATION EVALUATION

  8. Project interface “Christmas with UCB” “Sale concept” Exploring “Realistic” wall plan & “Virtual tour” “Docket development” “Valentine’s day” “I love my denim”

  9. “Global meltdown”as an opportunity…

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