PR العرض الرئيسي

1. ةماعلا تاقلاعلا PUBLIC RELATIONS DIPLOMA دادعإ راطيبلا تماح روتكد ميعزلا دهعم رضامح ةماعلا تاقلاعلا جمانرب جمانرب : راطيبلا تماح روتكد

2. objectives Public Relations Concept & Definition Roles and Objectives PR TOOLS & STRATEGIES, MEDIA RELATIONS PR tools and strategies Media Relations ETHICAL & LEGAL ISSUES Public Relations & Ethics Public Relations and Law PRINCIPLES & CONCEPT OF CORPORATE COMMUNICATION CRISIS COMMUNICATION

3. ةمىلبدلا فادها راودلأا فٌرعتو ةماعلا تاللاعلا موهفم • فادهلأاو تاودأ ةماعلا تاللاعلا تاٌجٌتارتساو تاودأ ملاعلإا ةماعلا تاللاعلا اٌاضملا ةٌللاخلأا • • • • لئاسو تاللاع تاٌجٌتارتسا تاللاعلا ةٌملاعلاا ( ) ةماعلا قلاخلأاو تامزلأا ةٌنوناملاو تاللاعلا تلااصتا • •

4. OBJECTIVES CORPORATE SOCIAL RESPONSIBILITY Management Organization Organization life cycle Management function SWOT Mission,Vision,objectives Communication Skills Team management Decision Making Problem solving Marketing tools Time management

5. ةمىلبدلا فادها تاكرشلل ةٌعامتجلاا ةٌلوؤسملا تامظنملا ةرادإ ةمظنملا ةٌرادلإا ماهملا ةٌؤرلاو فادهلأاو لصاوتلا تاراهم تلأكشملا كٌوستلا تاود • • • • • • • • • • • ةاٌح ةرود ةمهملا كٌرفلا ةراد رارملا ذاختا ا لح ا تلولا ةرادإ

6. Public relation Suppose you are going to attend a job interview. You will definitely wear a formal suit with nice shoe and tie. You will nicely comb your hair. You will behave nicely with HR person of the company. In short you will try to project a good image of yourself before the interviewers.

7. ةمدقم لمع ةلبامم رضحتس ننأ ضرتفا . ةلدب يدترت فوس دٌكأتلاب عم ةٌمسر فطلب نرعش طشمت فوس . عم فطلب فرصتت فوس ةٌرشبلا دراوملا رٌدم ةكرشلل نٌمتنم صاخشا عمو . نم نسفن نع ةدٌج ةروص مٌدمت لواحتس ، • • لٌمج ءاذح كنع ةطبرو . • • • راصتخاب نٌرواحملا لبل .

8. Public relation This effort to look good and project a positive picture is public relations activity. In current socio-economic scenario, the importance of public relations has been increased manifold. It is because of increased interaction between the organization or individual and their stakeholders. Organizations or individuals make constant effort to reach out their stakeholders, who are referred as publics.

9. ةماعلا تاقلاعلا طاشن ةروص مٌدمتو دٌج لكشب روهظلل دهجلا اذه ةماعلا تاللاعلا طاشن وه ةٌباجٌإ . ًف ةٌلاحلا ةٌداصتللااو ةٌعامتجلاا تاهوٌرانٌسلا تاللاعلا ةٌمهأ تفعاضت ةماعلا درفلا وأ ةمظنملا نٌب لعافتلا ةداٌز ببسب • • • هنإ ةحلصملا باحصأو . اًرمتسم اًدهج نولذبٌ دارفلأا وأ راشٌ نٌذلا ، ةحلصملا باحصأ ىلإ تامظنملا لوصولل • روهمجلا مساب مهٌلإ .

10. PUBLIC RELATIONS CONCEPT & DEFINITION Some people see Ivy Lee (1877-1934) as ‘the father of public relations’ while to some it is Edward Bernays (1891-1995). However, both have significant contribution in establishing modern public relations as professional practice. they also represent two different and opposite views of practising PR. For Ivy Lee, PR was an ‘art’ in which creativity and innovation was critical. For Edward Bernays PR could be a scientific practice.

11. تاقلاعلا مىهفم اهفيرعتو ةماعلا سانلا ضعب ىرٌ ًفٌآ ةماعلا تاللاعلا بأ زٌانرٌب ( 1891 - 1995 ةمهاسم امهل امهلاك ، ًفةرٌبك تاللاعلا ةمالإ ةسراممك ةثٌدحلا ةماعلا ةٌنهم . امك لثمت اهنأ تاللاعلا ةسراممل نٌضراعتمو نٌفلتخم نٌٌأر Ivy Lee ، تاللاعلا تناك غلاب اًرمأ هٌف راكتبلااو عادبلإا ناك دراودلإ زٌانرٌب نوكت نأ نكمٌ ، ةٌملع . 1934 ضعبلاكلذ نلذ عمو ) 1877 ءانثأ .) - ( ًل • " هنأ ىلع دراودإ وه " ىلإ ةبسنلاب ةماعلا ةماعلا ةٌمهلأا . تاللاعلا . " " اًنف ةبسنلاب ةسراممةماعلا