JOMC 170.1 Principles of Advertising
JOMC 170.1 Principles of Advertising. Joe Bob Hester, Ph.D. 233 Carroll Hall 11:15 a.m. - noon Mon. through Thurs. or by appt. 843-8290 joe.bob.hester@unc.edu. Objective. Understand the process of promotion as persuasive communication facilitating transactions between buyers and sellers.
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