1 / 11

Summer Agenda - Goal is retention

Summer Agenda - Goal is retention.

doli
Download Presentation

Summer Agenda - Goal is retention

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Summer Agenda - Goal is retention Summer Retention Programs - Marketing and more. Every summer martial arts school, have the challenge of competing with outdoor summer fun. We lose students to the beach, vacations, baseball etc. There are, however, several ways you can win this challenge and even join in on the fun! Make you school the FUN place to be this summer! Have events going every week that the students will hate to miss. Here are some fun examples: Beach Ball Days: For a few days do drills involving kicking, punching, racing etc. with a beach ball. You can buy the balloon type for $.35 each. We then give them to the students that show up that day.

  2. Summer Agenda - Goal is retention Summer Retention Programs - Marketing and more. Red, White & Blue Days: The week before after or during the 4th of July, allow student to wear or paint their faces with red, white and blue colors. Ice Cream Days: Have the local ice truck come to your school for a few days one week or if you have a freezer for ice bags and such at your school you can buy your own ice cream bars. Anyone who comes to class on those days gets ice cream!

  3. Summer Agenda - Goal is retention Summer Retention Programs - Marketing and more. Street Clothes Days: Students can wear street cloths to class to see how skill work without a uniform. What can they do in tight jeans, suit, school uniforms etc. These days are devoted to special street defenses, Easy Defense and Strange Danger type skills. T-shirt Months: During a couple of the hotter months during summer allow the students to wear any T-shirt they purchased from your pro-shop. You can generate more retail sales and also use it for summer referrals i.e. A referral that enrolls, get you a free T-shirt.

  4. Summer Agenda – goal is retention • Crazy Hair Days: Students can come to classes with any color, shape, braided, bowed, outlandish hairdo they wish. Lots of fun! When Roland has his school the entire staff dyed their hair blond in summer and many students did the same.Popcorn Days: Students do drills with popcorn kernel filled bags (bean Bags). They play hacky-sack, do kicking and punching drills hitting the bags. Everyone who comes that day gets a bag of popcorn after class.

  5. Summer Agenda – goal is retention • Park Days: Students all meet at a local park in uniform and gym shoes. Classes are held outside in the sunshine! Pay Back Days: Students get to get the instructors with, nerf balls, nerf guns, water pistols, wet sponges, bopper bats three or four times during each class. NO ONE EVER MISSES THIS CLASS! Summer Camps can be huge income generators PLUS a way to improve retention.

  6. Summer Agenda – goal is retention • Water Days: Students meet at a beach or pool. Classes are held in thigh deep water, on the beach, up a hill or dune. Loads of fun and everyone sleep well that night! Olympic Days: All the drills are done in race, relay or event competition format. Everyone gets participation certificates, ribbons and or medals.

  7. Summer Agenda – goal is retention • Family Days: Everyone comes to class with a family member or friend if family is too far away. Everything is done in partner drills. Games are three legged races, wheel barrel races, keep the balloon in the air with your feet etc. Refreshments are available after each class. These twelve plus: baseball games, amusement parks, picnics, barbecues, swimming parties etc. should keep your students wanting to come to your school. • It’s time to get ready for After School Marketing and promotions

  8. Here are 10 MORE SUMMER RETENTION ideas that you will want to review. These may be a little early for some states however in some states school is already out. 1. Have a vacation sign up sheet by the front desk. The students would log in the date they are leaving for vacation and the date they are returning. The goal is to make sure the student returns to your school after the vacation. Use the list to call students on the return date, welcome them back, ask about their vacation and schedule a make up class to make sure they are ready for the monthly stripe test. 2. Lighten up on your monthly requirements to make sure all students are prepared for strip testing. Realize that students have camp, vacations and may be missing some classes. Students failing monthly stripe tests are likely to quit because they are not going to be ready for graduation in September. Your understanding this time of year is essential for great summer retention.

  9. 3. Plan an exciting event for both July and August. You want to keep excitement high and the students should have extra reasons to attend class. 4. Plan a super social activity for late July or August. A group trip to a baseball game, beach party, picnic, softball game or other type of outing. A strong social event will tend to keep the student support system high. This means students will encourage other students to remain active in their training.

  10. 5. Offer a week camp in which students can train 3 - 4 hours a day and get promoted to the next rank.?? This is huge and the value high meaning you can charge $200 a week for an Accelerated High Intensity Training Camp.?Students actually put more hours into earning the belt and love the opportunity to get one step closer to black belt. 6. Before school gets back in session, plan an end of year party so that any students that may have skipped lost of classes during summer have a reason to come back. 7. Scratch your regular curriculum one week in July and one week in August. Substitute it for a week of board breaking, teach a nunchacku form, a musical form or get some certificates and have competition days. 8. Fill a cooler with ice cream and give it away after workouts on hot days. 9. In past years Shayne Simpson took his students to the park to practice demos.?He draws such a big crowd that he sets up a table to give out guest passes.

  11. 10. Keep your energy high and your staff motivated. Realize you will lose students and do the necessary marketing to add new ones. It's a great time of year for doing VIPs, promoting mass intros, flyer runs, door hanger runs, doing demos for summer camps and daycare centers. It's not the time to pick and chose a couple of ideas but you should rather do it all. Greg Silva President United Professionals 877-787-4542 ext 716 www.UnitedProfessionals.com

More Related