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by Reinhard Petry Project Manager European Spas Association (ESPA) 04. – 06. June 2009

European Spas Association (ESPA) Europäischer Heilbäderverband (EHV) Association Européenne du Thermalisme et du Climatisme (AETC) Asociasión Europea de Estaciones Termales (AEDET). Activities and services of the ESPA. by Reinhard Petry Project Manager European Spas Association (ESPA)

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by Reinhard Petry Project Manager European Spas Association (ESPA) 04. – 06. June 2009

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  1. European Spas Association (ESPA)Europäischer Heilbäderverband (EHV) Association Européenne du Thermalisme et du Climatisme (AETC)Asociasión Europea de Estaciones Termales (AEDET)

  2. Activities and services of the ESPA by Reinhard Petry Project Manager European Spas Association (ESPA) 04. – 06. June 2009 Muszyna (PL)

  3. ESPA Members from Bulgaria Iceland Portugal Czech Republic Italy Romania Denmark Slovakia Estonia LatviaSpain Germany Lithuania Switzerland Greece Luxembourg Turkey Hungary Netherlands Serbia* * Observing member

  4. Lobbying European European Council Commission Parliamentof Europe Cooperation with: European Tourism Industry Network (ETIN)European Social Insurance Partners (ESIP) World Tourism Organisation (UNWTO) Partners: International Society of Medical Hydrology and Climatology (ISMH) SSI, Berlin Further Partners: TUI-Vital FIT Health Travel

  5. First and only by the EU-Institutions recognised umbrella association Lobby work at the national level, e.g. consultation and support of the national legislation Liason in the ISO-Working Group 2 “spa services” which is setting standards worldwide Internet Portal”www.espa-ehv.eu” Network of and for health resort and spa professionals Introduction and development of quality standards for health resorts, spa facilities and spa services Main services and activities of the ESPA

  6. Network of and for health resort and spa professionals Introduction and development of quality standards for health resorts, spa facilities and spa services Certification of health resorts and spa facilities (EUROPESPA) www.europespa.eu Encouraging fair competition in the health resort and spa industry Communication and collaboration with members and operators in Europe and worldwide Public relations and image promotion in Europe and elsewhere Support for research and the provision of information Staff training in health resorts and spa facilities Main services and activities of the ESPA

  7. Increasing competition on the European level Missing transparency in prices and quality for the customers Quality Standards for European Spas Actual situation: • Conclusion: • There is a need for coordinated structures and instruments which lead to more transparency in the market and give new impetus for a better quality of the Spas and Health Resorts in Europe

  8. The first instrument developed by the ESPA is:

  9. The second instrument developed by the ESPA is:

  10. Spas in Europe (ESPA): Highest level of a health resort as recognised by the national laws, are situated in a clean and healthy environment ( air, water, traffic, noise), have the competence and experience for a qualified prevention and rehabilitation, especially for chronic diseases as well as for wellness offers. Depending to the local remedies the spa may be classified as mineral-, thermal-, peat-, seaside-, or Kneipp-Spa. Spas in USA (ISPA): Spas are places devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit. Spa philosophies worldwide

  11. The health system in the USA is much different from Europe. Many million of citizens are not insured. Spa services are not reimbursed Years ago there was a spa system and there existed spa towns like „Palm Springs“ etc. The „Day Spa“ is not a spa from the medical point of view but only wellness The role of the pharmaceutical industry USA

  12. Recognition of natural, local remedies in Europe The use of natural, local remedies has a long tradition in Europe Spa medicine is recognised and reinbursed by health insurances in many European states Prevention and rehabilitation are the keywords for all activities in the spas The EU-Commission is using health and prevention as keywords in the „White Paper“ - a Strategic Approach for the EU 2008 - 2013 - (COM(2007)630 final) Difference between Europe and the USA

  13. Europe 180 Mio. overnights Germany 100 Mio. overnights Japan 130 Mio. visits USA 110 Mio. visits Bavaria 60 Mio. visits *Annual Figures Global Spa Market*

  14. FRANCE 99 Spas (without Thalasso-Spas) 490.000 Guests yearly with appr. 8,8 Mio. overnights; about 10.000 self paying guests 90.000 Jobs GERMANY Bavaria 53 Spas (Heilbäder und Kurorte) 3,200 Billion in € in 2005 90.000 Jobs 50,30 € Average daily expenses per guest 175.000 Guests per day = 64 Mio. per year Economic data

  15. Overnights & guests in European Spas

  16. Economic data

  17. Demand in Health Tourism 2002 2007 Passive- Wellness 21 % Passive- Wellness 40 % Medical- Wellness 79 % Medical- Wellness 60 %

  18. Wellness philosophy changes

  19. Preferences of the German health- and wellness-tourists

  20. People in Europe are getting older and more flexible. Consequence: They are travelling abroard. Finding combination between spa tourism and cultural highlights Creating packages for prevention and relaxation including medical services on place Working out of spa related offers for people living in Central Europe Integrating spa related offers for families with chidren Offering programs for healthy lifestyle and nutrition in spas Perspectives for Spas

  21. The „Communication from the Commission“ from 2006-09-26 - SEC (2006) 1195/4) - Consultation regarding Community action on cross-border health services A high level group has been installed The decisions of the European Court of Justice oblige the EU-Commission to find a regulation. The services in the spas as health services are also touched. EU – Commission and EuGH

  22. Spas in Europe: Trenčianske Teplice, SK

  23. Spas in Europe: Bad Wörishofen, D

  24. Spas in America: Chicago, USA

  25. Spas in Far East: Tokio Water Park, Japan

  26. As you see Spas worldwide are very different, common is that they are popular among the customers for relaxation and/or health.

  27. Northern Europe: Thermal water exists only in Iceland Only the Baltic countries are familiar with the „classical cure“ Western Europe: Long cure tradition – momentarily without a real perspective for the future Central Europe: The heart of the „classic cure“ The competition for German guests is getting more and more intensive Southern Europe: P, E and I will mainly stay domestic markets South Eastern Europe: BG, SRB, GR, ROM, TR – to be successful in the Spa-market these countries have to invest and to offer the best quality. There is a lack of information Analysis of the main markets in Europe

  28. Information, Innovation and Investment are essential conditions to be successful in the European market. Conclusion

  29. The main objective is, to provide the highest quality in the spas, therapy-centers and spa hotels Quality

  30. Therapies ARE YOU SURE THAT THIS IS AN EFFECTIVE THERAPY FOR YOUR BACK PAIN AND MY ARTHRITIC KNEES? THANK YOU FOR YOUR ATTENTION

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