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ePublish Yourself: Marketing yourself as an industry expert

ePublish Yourself: Marketing yourself as an industry expert. Nanette M. Day Inkwell International inkwellinternational.com. WHY publish?. Published books are the business cards of the 21 st century. WHY SELF-publish?. Traditional Publishing vs. Self-publishing. Money

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ePublish Yourself: Marketing yourself as an industry expert

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  1. ePublish Yourself: Marketing yourself as an industry expert Nanette M. Day Inkwell International inkwellinternational.com

  2. WHYpublish?

  3. Published books are the business cards of the 21st century.

  4. WHYSELF-publish?

  5. Traditional Publishing vs. Self-publishing • Money Traditional Self-Publishing • Control Traditional Self-Publishing • Time Traditional Self-Publishing

  6. What can you self-publish?

  7. Traditional books and magazines • e-books/e-zines • Interactive books for the iPad • Newsletters • PDFs

  8. So what do you write about???

  9. Additional revenue streams • Business connections • Broader customer base • Industry development • Community service What are your objectives?

  10. Who is your audience?

  11. How often do you want to publish?

  12. Brainstorming activity

  13. Developing your content

  14. self-publishing your material

  15. Steps to publishing… Research Write—**Content is king** Edit Design the layout/cover Proofread Publish Market Market some more Keep on marketing…

  16. Working with professionals Editors • Clarity and tone • Consistency • Honest, objective opinion Graphic Artists • Covers that evoke a response in the reader • Pleasing, professional interior layouts Their job is to make you as the writer look the best you can.

  17. Problems with self-publishing

  18. Questions?

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