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Shoe Advertisement

Shoe Advertisement. Yuko Ohmori. Name. Product name = Assault Strength (protection) and speed Supported by background picture. Target A udience. Men American Football attracts men Power Black and white is cool and stylistic “If I wear them I’ll be cool too” Hidden bandwagon effect.

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Shoe Advertisement

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  1. Shoe Advertisement Yuko Ohmori

  2. Name • Product name = Assault • Strength (protection) and speed • Supported by background picture

  3. Target Audience • Men • American Football attracts men • Power • Black and white is cool and stylistic • “If I wear them I’ll be cool too” • Hidden bandwagon effect

  4. Visual Aspects • Contrast between background and product • Black and white background, whereas product is vivid color • Product pops up: domination • Magically “better” • Logo • Almighty Lion • Overwhelms other companies • Almightinessand Pride • Confidence in the product

  5. Use of Language 1/2 • Re-attack • Neologism for emphasizing a point • Foreshadows what the product actually is • A re-design of the shoe

  6. Use of language 2/2 • Alliteration • Noun Compound words • Repetition • Bandwagon effect • Powerful Slogan

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