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Presented by team 4: Mateo ALBARRACIN Aurelie CHEUCLE Arfa FANG Zheng Jun

Presented by team 4: Mateo ALBARRACIN Aurelie CHEUCLE Arfa FANG Zheng Jun Roshan GERAMIAN-NIK Shahrukh QURESHI Ricky YOUNG Wing Kei . Table of contents. Introduction of the company What is Off-Page? Blog Forums Landing pages. Introduction of the company.

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Presented by team 4: Mateo ALBARRACIN Aurelie CHEUCLE Arfa FANG Zheng Jun

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  1. Presented by team 4: Mateo ALBARRACIN Aurelie CHEUCLE Arfa FANG Zheng Jun Roshan GERAMIAN-NIK Shahrukh QURESHI Ricky YOUNG Wing Kei

  2. Table of contents • Introduction of the company • What is Off-Page? • Blog • Forums • Landing pages

  3. Introduction of the company • Problem: We want our website to be relevant • Objective: have more visibility on the internet to reach more profit. • How can we do this?

  4. What is Off-Page? • The only thing you can do outside is to build links back to it • Used to be 80/20 • Nowadays 10/90

  5. What is Off-Page? • Importance of linking networks to the website • Boost up page ranking • Promotes websites name • Relevance

  6. Blog • Three different ways of blogging: • On-Page blogging- speaking about your own company on your own blog • Off-Page blogging- other companies’ blogs can refer back to your company • Comment on another company’s blog - by referring to your own company

  7. Blog • Blogs as a tool to create back links • Objectives:- Popularity- Traffic- Reputation • Link exchanging with other popular blogs would drive huge traffic

  8. Forums • One of the best ways to increase traffic for your site • Regular meeting place for readers who have the same interest • Great way for back-links to your site, using DescriptiveAnchor Text

  9. Forums • Why are Forums important?

  10. Forums • Provide answers to a relevant problem with your post • Build a good reputation • Be familiar with the topics in the forum • Use descriptive anchor text in signatures, not exact key words • Use keywords in posts • Remember: Forums are to “build authority”

  11. Forums • Don’t advertise • Don’t spam • Don’t target the crawler, target the people

  12. Landing pages • Key problem:- companies often forget to create landing pages • However, landing pages make a key difference in SEO • Purpose:- If your landing page is not relevant, people will leave your website straight away and you will lose ranking in Google- cut costs on advertising -> more relevant

  13. Landing pages Which aspects create a better landing page? • Engaging headlines • Simple and specific language • benefits before features • Cxpress calls to action

  14. Conclusion • Blog • Forums • Landing pages • Other teams’ Off-Page solutions

  15. The end • Are there any questions?

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