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Trends in Business Information Provision and Use. Marydee Ojala Editor, ONLINE: The Leading Magazine for Information Professionals. Why so much change Major trends Technology People How to manage change. Agenda. Explosion in amount and types of information available
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Trends in Business Information Provision and Use Marydee Ojala Editor, ONLINE: The Leading Magazine for Information Professionals
Why so much change Major trends Technology People How to manage change Agenda
Explosion in amount and types of information available Increased availability and accessibility Expanded bandwidth Empowerment of just about everybody Internet everywhere Why so much change
Greater global reach Change in business information life cycle Information overload/overlook More time required for research More attention to analysis Information flows faster Evaluation of sources is more difficult Implications of change
Technology This is usually the focus of talks about trends New products, gizmos and gadgets Going mobile People New perceptions of technology and its place in their lives, ubiquitous computing Integration of technology into just about everything Two Faces of Trends
Consolidation Visualization Deep Web Specialized search engines Advanced search Data disappearance, reappearance, and duplication More sources and formats Major trends
Consolidation of companies providing premium information Thomson, Reed Elsevier, Wolters Kluwer More barriers to starting new premium content databases Hard to get name recognition, unless you’re Google Pricing issues Consolidation
Web search engines are also consolidating Google buys Blogger, YouTube Yahoo buys Flickr, AltaVista, AllTheWeb Ask buys Teoma, Bloglines Web search companies aren’t about search anymore Web as platform Consolidation
The “delisting” of information Seeing information in map format, as graphs, in patterns, with color Groxis & EBSCO Clustering Vivisimo Image searching Visualization
Deep, invisible, hidden Web Paradox More information is surfaced Formats, language, company More information is hidden Pay per view, privacy, redacted Some things remain the same Dynamic databases, registration pages Deep Web
It’s not just Google Yahoo, MSN (Live Search), Ask Exalead ZoomInfo, Zabasearch Country-specific search engines News – and not just in English Portals – Finance, LII, libraries Specialized search engines
Web search engines Advanced page Use syntax Premium sources trying to look more like Web search engines Factiva Search 2.0 Trying for the ultimate intuitive interface Advanced search
Information that is purposely removed Information that is unintentionally removed Finding the same data over and over and over again Finding no data Data disappears, reappears, duplicates
Incrementally increasing amount of data Not just HTML, can find PDFs, spreadsheets, word-processed documents, slide shows and photos More data sources, formats
Be honest with yourself and clientele about how much you can find, what it will cost, and whether you can meet a given deadline Be aware of peripheral sources, not everything is on the Internet, look at alternative sources How to manage change
Use premium content information Use competitive intelligence techniques Use relationships Use multiple web search engines Use critical thinking Distinguish yourself from Google
Research isn’t enough Analysis, synthesis Executive summary Critical thinking Worldview Peripheral vision Info pros skill set
Incorporate into research routine without losing traditional skill sets Integrate them when appropriate, don’t use new technologies just because they’re new Technical trends
Everyone can do research on the Internet Not everyone can do it well Effective research requires an understanding of sources as well as the technicalities of search Change is the only constant People trends
Marydee Ojala Editor, ONLINE: The Leading Magazine for Information Professionals marydee@xmission.com www.onlinemag.net Contact Details