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LE MONDE

LE MONDE. MONDE S.A. ( holding ). LE MONDE. « The » daily. Pôle des régies publicitaires. WEB. Magazines and books. Regional dailie(s). LE MONDE. TODAY. STILL RESPECTED a « must reading  » for the French elite . a leader among the European press . BUT WEAK

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LE MONDE

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  1. LE MONDE

  2. MONDE S.A. (holding) LE MONDE « The » daily Pôledes régies publicitaires WEB Magazines and books Regional dailie(s)

  3. LE MONDE TODAY • STILL RESPECTED • a « must reading » for the French elite. • a leader among the Europeanpress. • BUT WEAK • continuousloss of readers, advertising revenues and money, • despite a successfull new formula in 2006.

  4. LE MONDE TODAY • STILL RESPECTED • a « must reading » for the French elite. • a leader among the Europeanpress. • BUT WEAK • continuousloss of readers, advertising revenues and money. • despite a successfull new formula in 2006. Another institution of journalism ignoring what the future holds.

  5. LE MONDE PAID CIRCULATION - NATIONAL FRENCH NEWSPAPERS

  6. LE MONDE PAID CIRCULATION - NATIONAL FRENCH NEWSPAPERS - 10% for the three leading newspapers in four years.

  7. LE MONDE FRENCH NEWS WEB SITE - NUMBER OF VISITS (by month) Socialist primaries Le Monde.fr :32,5 millions Demonstrations against labor contract Riots in the suburbs US electionsArafat death Madrid’s terrorist attack Le Figaro.fr :14,9 millions Irak’s war 11 september 2001 Libération.fr :7,5 millions Nouvel Obs.com :6,3 millions Source : Visites mensuelles certifiées OJD (sauf Le Figaro.fr : Médiamétrie)

  8. LE MONDE : AN OUTSIDE STORY 1999Interactivity and multimedia integrated May 2000Failure of portal strategy 19 déc. 1995Front page in PDF plus a few texts 1998Web moves to an other location Jan. 2001Back to the news April 2002subscription area May 2003New navigation March2005New formula 1995 2000 2005

  9. LE MONDE : AN OUTSIDE STORY 1999Interactivity and multimedia integrated May 2000Failure of portal strategy 19 déc. 1995Front page in PDF plus a few texts 1998Web moves to an other location Jan. 2001Back to the news April 2002subscription area May 2003New navigation March2005New formula 1995 2000 2005 The site was more innovative and changed faster than its competitors.

  10. LE MONDE PROMISE: all the news at the time of your connection  • Everchanging home-page. 20 minutes is a maximum • Truemultimediatreatment of the news. • content from the newspaperisnow 10% of downloaded pages • Real interactivity . • more than 5.000 contributions per dayfromsubscribers

  11. LE MONDE FREE SUBSCRIPTION AREA A PACKAGE OF CONTENTS AND SERVICES WITH HIGH ADDED VALUE NEWSLETTERS SURVEYS ARCHIVES INFORMATION DESK FACTS BOOK PAID ARCHIVES NEWS WIRES PERSONAL FILE SOPHISTICATED FLASH STORIES BLOGS AND FORUMS

  12. LE MONDE MARKETING FUNNEL: FROM FREE ACCESS TO SUBSCRIPTION AREA • Recruitment of subscribersis free. • Part of the business is B2B. • There is a premium subscription (acces to a super interactive PDF of the newspaper). FREE NEWS ACCESS CONTENT

  13. LE MONDE MARKETING FUNNEL: FROM FREE ACCESS TO SUBCRIPTION AREA • Recruitment of subscribersis free. • Part of the business is B2B. • There is a premium subscription (acces to a super interactive PDF of the newspaper). FREE NEWS ACCESS Ad driven revenue CONTENT Pay for content model The site has two incomes and a list of online subscribers.

  14. LE MONDE • 35.500 subscribers to the site only (7.8 $/month) • 6.400 subscribers to the premium site(19.5 $/month) • 1.500 subscribers are companies • 45.600 subscribersfrom the newspaper (feeispaid) AND THE MAIN SOURCE OF SUBSCRIBERS TO … • …is the web site (it’s the cheapertoo)

  15. LE MONDE THERE ARE 89.000 SUBSCRIBERS TO • 35.500 subscribers to the site (7.8 $/month) • 6.400 subscribers to the premium site(19.5 $/month) • 1.500 subscribers are companies • 45.600 subscribersfrom the newspaper (feeispaid) AND THE MAIN SOURCE OF SUBSCRIBERS TO … • … is the web site (it’s the cheapertoo) The Web and the newspaper are ready for the audience’s move.

  16. LE MONDE SITE AND NEWSPAPER ARE TWO DIFFERENT BUSINESSES 76 % of the readers of LE MONDE ignore the web site. 75 % of the audience of LeMONDE.FR never read the newspaper. Source : Ipsos La France des Hauts Revenus 2005. Population : 3 728 000 individus.Top 8 % revenus annuels nets >= 55 K€

  17. LE MONDE SO FAR, SITE AND NEWSPAPER ARE TWO DIFFERENT BUSINESSES 76 % of the readers of LE MONDE ignore the web site. 75 % of the audience of LeMONDE.FR never read the newspaper. One brand and two medias, each with its own audience. Source : Ipsos La France des Hauts Revenus 2005. Population : 3 728 000 individus.Top 8 % revenus annuels nets >= 55 K€

  18. LE MONDE THE WEB PROVIDES THE BRAND WITH A YOUNGER AND WIDER AUDIENCE Source : études EPIQ 2005 pour Le Monde et IPSOS Profiling 2005 V2 pour Le Monde.fr

  19. LE MONDE WHAT IS TO BE DONE ? • Be an important player in the free-press. • Launch a lowpricemorningnewspaper. • Create new products (paper or digital) for « niche » readers . • Createitsowncompetition (ie: an other web site). • Learn how to tell a story online. • Eventually, use or sellits know-how.

  20. LE MONDE WHAT IS TO BE DONE ? • Be an important player in the free-press. • Launch a lowpricemorningnewspaper. • Create new products (paper or digital) for « niche » readers . • Createitsowncompetition (ie: an other web site). • Learn how to tell a story online. • Eventually, use or sellits know-how. Above all, the key issue is to focus on your each media.

  21. LE MONDE UNAUTHORIZED VIEWS FROM PARIS The Web isstill an ongoingwar of innovations

  22. LE MONDE UNAUTHORIZED VIEWS FROM PARIS The Web isstill an ongoingwar of innovations So far, the press has lost every battle

  23. LE MONDE UNAUTHORIZED VIEWS FROM PARIS The Web isstill an ongoingwar of innovations. Convergence is a niceword for: smallernewsroom. So far, the press has lost every battle

  24. LE MONDE UNAUTHORIZED VIEWS FROM PARIS The Web isstill an ongoingwar of innovations. Convergence is a niceword for: smallernewsroom. So far, the press has lost every battle It’s too early to close the laboratory

  25. LE MONDE UNAUTHORIZED VIEWS FROM PARIS The Web isstill an ongoingwar of innovations. Convergence is a niceword for: smallernewsroom. The printpressisfacing a crisis of the story-telling. So far, the press has lost every battle It’s too early to close the laboratory

  26. LE MONDE UNAUTHORIZED VIEWS FROM PARIS The Web isstill an ongoingwar of innovations. Convergence is a niceword for: smallernewsroom. The printpressisfacing a crisis of the story-telling. So far, the press has lost every battle It’s too early to close the laboratory We are looking for the writing in a digital, discoutinous age

  27. LE MONDE UNAUTHORIZED VIEWS FROM PARIS The Web isstill an ongoingwar of innovations. Convergence is a niceword for: smallernewsroom. The printpressisfacing a crisis of the story-telling. The book couldbe the nextmissedopportunity. So far, the press has lost every battle It’s too early to close the laboratory We are looking for the writing in a digital, discontinuous age

  28. LE MONDE UNAUTHORIZED VIEWS FROM PARIS The Web isstill an ongoingwar of innovations. Convergence is a niceword for: smallernewsroom. The printpressisfacing a crisis of the story-telling. The book couldbe the nextmissedopportunity. So far, the press has lost every battle It’s too early to close the laboratory We are looking for the writing in a digital, discontinuous age The new technology for binding and distribution is there

  29. fogel@lemonde.fr

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